Marketing To Women: research about digital influence and the female Irish consumer

Tuesday, October 11th, 2011

I was delighted to be invited to deliver a presentation at  the conference ‘Purse Power: How to Engage and Influence the New Irish Female Consumer’ hosted by RD Communications recently. It has been some time since I have been asked to specifically speak about marketing to a female audience but with around 300 attendees at [...]

Book Review: Twitter for Good – Change the world one tweet at a time, an essential guide to Twitter for non profits

Tuesday, September 6th, 2011

Are you still trying to get to grips using Twitter and are unsure how it can support your organisations goals, especially if you are a non profit? Then here is a book I highly recommend that you read – and make sure that you read to end of this article as for today only you [...]

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