The Big Moo by Seth Godin and friends

Posted by: Krishna De | Posted on: August 25th, 2005 | 0 Comments | Posted in: Recommended reading

If you are searching for the secrets to creating a remarkable company, then here is a book to watch out for this Autumn.

Seth Godin, aclaimed entrepreneur and author has gathered together a ‘herd’ of leadership gurus including Tom Peters, Dan Pink and Malcolm Gladwell, thirty three of them in all to co-author a new book The Big Moo.

This project is remarkable in itself however as not only are the proceeds from the book are being donated to charity (Seth is hoping to achieve sales of one million books by the end of the year), he’s also of the view that most business books don’t make a difference and has come up with a unique marketing plan that has the potential to transform organisations – maybe even creating a tipping point for thousands of organisations across the globe.

If you want to find out more about The Big Moo and how you can support this great project and at the same time make a difference in the communities you serve follow this link.