Biz Growth Express – 21 August 2006 – Why we need to be passionate about information products
Posted by: Krishna De | Posted on: August 21st, 2006 | 0 Comments | Posted in: Uncategorized
Firstly, welcome to all our new subscribers to “Biz Growth Express” – I’m delighted you have joined our community.
Each week you will receive this on-line news letter “Biz Growth Express” with details of this week’s expert teleconference, the next “Biz Growth Live” call and tips that I personally find helpful in growing my business – and I hope that you do to.
Each week, we feature a live event, new product or recommended resource that we believe will assist you in building your brand and growing your business.
Our goal is your success, providing you with strategies, inspiration and tips that you can adapt, adopt and apply to grow your business.
IN THIS WEEKS “BIZ GROWTH EXPRESS”
- Details of the “Biz Growth Live” call for 21 August 2006
- Personal reflections – Take time…
- Feature article – Why we need to be passionate about information products
- Featured resource – How to sell your information product?
- Advance notice – “Biz Growth Live” 28 August 2006
BIZ GROWTH LIVE TELECONFERENCE – MONDAY 21 AUGUST 2006
‘WHY EVERYONE NEEDS A MENTOR’
GUEST EXPERT – Professor David Clutterbuck
1PM EST (NEW YORK) / 6PM BST (DUBLIN & LONDON)
In this week’s conversation, I will be joined by Professor David Clutterbuck, renowned as the world expert on the subject of mentoring. We will be discussing how mentoring can help you grow your business, retain your high performing team and enhance you professional and personal success.
You can find out more about Professor Clutterbuck here.
During today’s call we’ll try to answer as many of your questions as time allows.
And as a member of the “Biz Growth Live” community you’re already registered for this call and you can submit questions before or during the call, using the link here.
If it’s your first time joining us on a teleconference you can find guidance notes here.
Please note attendance is limited to 248 attendees and is on a first-come, first-served basis on the day of the presentation. This pre-call announcement does not ensure your place.
To secure your spot, please plan to dial in promptly as we will start on time.
PERSONAL REFLECTIONS
Being on vacation this week, I have enjoyed time with my daughters – if you have children you will know what I mean when I say that they remind you how precious time is and how fast it seems to pass.
Time is the one thing that we seem to always say we never have enough of – yet this moment, this minute, this second is with us only once then gone forever.
On last weeks “Biz Growth Live” call you might recall our guest was Therese Ryan who shared with us tips and strategies to recognise stress in ourselves and others.
Therese finished the interview with a poem entitled “Take Time”.
At the request of some of our listeners to last weeks call, I’ve included it in this week’s news letter. It certainly stirred something up in me about how wise or not I am about how I spend my time.
TAKE TIME
Take time to think : It is the source of power
Take time to play : It is the secret of perpetual youth
Take time to read : It is the fountain of wisdom
Take time to be at peace : It is the greatest power on earth
Take time to love and be loved : Is is a God-given privilege
Take time to be friendly : It is the road to happiness
Take time to laugh : It is the music of the soul
Take time to give : It is too short a day to be selfish
Take time to work : It is the price of success
Take time to do charity : It is the Key to heaven
As far as we know, the ‘Take Time’ poem is based on an old English prayer, and the original author is unknown. If you know the author, please let me know.
FEATURE ARTICLE – WHY WE NEED TO BE PASSIONATE ABOUT INFORMATION PRODUCTS
Do you find it a challenge to make time for marketing and promoting you business?
Are you finding it a challenge to manage delivering to current clients and filling your pipeline with potential clients?
As a professional services company we trade our knowledge, expertise and time for money. Wouldn’t it be easier if we had a product to sell as they do in a retail store – then our clients would know what they are buying as it would be more tangible than our professional expertise?
But you can create such a product – it’s called an information product, and can be used to provide a new stream of revenue for your practice or given to potential clients to demonstrate your capability and expertise.
Over the last year I’ve taught over 300 leaders of professional services firms how to turn what they know into cash flow and create information products, from CD’s to ebooks, from white papers to DVD’s.
With the increase of clients turning to the internet for solutions, if you don’t have an information product online, you will be losing out to your competition – not down the road or even in the same town as you, but potentially any where in the world.
It is therefore critical to include the development of information products into your marketing plan.
Here are 7 ideas for how you can use information products to attract your ideal clients and grow your practice:
- Make them available online on your web site to attract potential clients to join your mailing list for your news letter
- Sell them for immediate profit online (you really can make money while you sleep!)
- Use them as a bonus with for purchasers of your services and solutions
- Sell them from the stage every time you speak in front of an audience
- License them and enable others to sell them, and you take a share of the revenue
- Leverage them into other programmes and products at a higher price point
- Repurpose them for a new target market.
So here’s your assignment this week to further strengthen and build YOUR brand:
Consider what your strength is that you could use to create your information product (do you prefer to speak or write)
Review the meetings you have had with recent clients – what information could you have presented to them that would have helped them make a decision that you were the right partner for them
Develop a plan that will enable you to have an information product available for your potential or current clients by the 1 October 2006 (yes this really is possible if you develop a plan and stick to it – I created an audio CD and had it ready to sell in just 24 hours).
NOTE: If you are in Europe, I recommend that you take action soon – less than 3% of professional services firms in Europe have developed information products.
I have recently been asked to lead a one day workshop in Ireland to guide professional services firms in how to create information products quickly and easily – the programme is called A Passion for Products?. If you are interested in finding out more, you can find the details here.
FEATURED RESOURCE – HOW TO SELL MORE BOOKS AND INFORMATION PRODUCTS
Once you have developed your information product or written your book, how do you make sure that they sell?
Were you one of the 520 people on the teleconference I told you about last week with Alex Mandossian, all about how to host a virtual book tour?
I was – and I could not believe what he covered – I’ve studied with Alex as he is one of my business mentors, and as usual his call was REALLY rich in content. It was scheduled for 2 hours but ran on for 3 hours!
If you missed the call, Alex is hosting it again this week on 24 August 2006 at 6pm PT/9pm ET (that’s 2am on the 25 August 2006 if you are based in Ireland or the UK).
You can register for the US$ 20 teleseminar (it is absolutely worth every cent) and pick up the comprehensive notes for the call here
IN FACT I AM SO SURE THAT YOU WILL FIND WHAT HE HAS TO SHARE INVALUABLE THAT IF AFTER YOU HAVE LISTENED TO HIS CALL YOU DON’T THINK IT IS VALUABLE, I WILL REFUND YOUR $20 – and that’s a promise!
Don’t forget to enter your VIP Discount Code is: ‘VBT-3964′ (this saves you $79 from the normal $99 investment for this call).
PS – Don’t worry if like me you are in Europe and can’t stay awake for the call – you can register and you will get a link to the recording of the call to listen to it later.
NEXT “BIZ GROWTH LIVE” TELECONFERENCE
DATE – 28 August 2006
GUEST EXPERT – Jen Blackert, world expert in mentoring and one of Europe’s leading authorities on the subject of leadership and coaching.
SUBJECT - Is it your vision to build a business that you can sell. But how do you achieve this in less than 12 months?
Do you have a vision of selling your business but are unsure how to do this and who would buy it?
And how do you achieve this in less than 12 months?
Join me as I interview Jen Blackert who ESTABLISHED AND SOLD FOR HANDSOME PROFIT her nutritional coaching business in LESS THAN 12 MONTHS.
So if you are struggling to build your list of clients, want to enhance the profitability of your business and to increase your personal freedom, you will not want to miss next weeks call.
You can submit your questions ahead of the call and we’ll try to cover as many of your questions as we can I next weeks call which will extended to 60 minutes here.
I hope you enjoy this week’s edition of “Biz Growth Express”. Wishing you continued success until next week.
Best wishes,
Krishna De
Bringing YOUR vision to life!
©Krishna De, Oneocean Ltd 2006. All rights reserved.
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©Krishna De, Oneocean Ltd 2006. All rights reserved. Reprinted from ‘Biz Growth Express’, a Oneocean Ltd publication for leaders in professional services practices, featuring inspiration, strategies and tips to build your brand, attract your ideal clients and enjoy greater success with less stress. Subscribe today at http://www.bizgrowthlive.com/ and access free weekly teleconferences where Krishna interview experts from across the globe so you discover practical advice on how to grow your business.
