Blogging for business and the ROI of blogging

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Posted by: Krishna De | Posted on: December 11th, 2006 | 2 Comments | Posted in: Uncategorized

If you are considering blogging for business you are no doubt likely to be asked by your chief executive or marketing director what the ROI of blogging will be versus other marketing strategies.

Forrester Research have a webinar scheduled for today, 11 December 2006, on the subject of the ROI of Blogging.

Forrester Research also have another webinar scheduled in the 12 December 2006 focused on Blog Design to support you attracting and retaining loyal readers.

Both look like excellent workshops but perhaps they are a little expensive for small businesses to invest in.

I’m wondering if any of the readers of this blog would be interested in forming a small mastermind group for blogging, with the objective of developing their own effectiveness in their business blogs. That way we can learn from each other and perhaps even share in the investment we put into developing our knowledge in this important new media.

Drop me an email if you would like to explore a business blogging mastermind.

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Marilyn Tellez

Blogging is in, I understand! How can I blog, better & get career coaching clients by doing that? Many thanks. Marilyn
Krishna De

Marilyn

thanks for stopping by. Do you currently have a blog? I am not sure if your question is about starting a blog?

In terms of using your blog to attract career coaching clients the key is going to be about

- being very clear about your target audience,
- bringing them valuable content which is relevant to their situation
- marketing your blog to your target audience
- and then making sure that your blog includes relevant calls to action so people know the products and services you offer so they know how they can work with you and what the benefits will be to them.

If you are not already a member of my Biz Growth Live community, you may find that helpful – you can register here on the blog or at

http://www.bigrowthlive.com

Each week I provide an article about how to build your brand and attract your ideal clients and you have access to a no-cost seminar where we cover these strategies.

Do drop me an email if you have other questions.

If you also use the search facility on the blog to look for “blog” or “blogging” you will be able to also access all the articles I have writen on the subject of blogging and you will find some useful resources amongst the articles.

KrishnaDe.com

Hi, my name is Krishna De and I’m a digital marketing and social media speaker, strategist and mentor. I hope you find the articles and resources I share help you enhance your online visibility, the reputation of your brand and achieve your business goals. You can also read my research and events blog where I curate content on up-to-date key digital and social media trends and share events that I think will be of interest to you. I’d love to connect with you on Facebook, Google+, Pinterest, SlideShare, Twitter, YouTube and LinkedIn.

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