Now I don’t like coffee but I do love Starbucks. We can learn so much from Starbucks around how to build a strong corporate brand and a strong employer brand - and you will find several of my articles refer to it.
He has recently authored a book called Tribal Knowledge about the Starbucks brand – head over to his Tribal Knowledge site and you can even post all the questions you have about Starbucks but didn’t know who to ask.
I suggest downloading a copy then taking 30 minutes out of your day with a coffee (or tea if you are like me), read and digest the manifesto and then decide what you can apply to your business to further strengthen your brand.
And if you need a little extra help, you can always join me for our 6 week programme starting 28 September 2006, where we’ll be building your brand to expand your professional and personal success – Get BrandID – which you can read all about here.