Brand lessons from Starbucks

Posted by: Krishna De | Posted on: September 20th, 2006 | 1 Comments | Posted in: Employer Branding, Recommended reading

Now I don’t like coffee but I do love Starbucks.  We can learn so much from Starbucks around how to build a strong corporate brand and a strong employer brand - and you will find several of my articles refer to it. 

So if you are interested in accessing insider secrets of Starbucks, who better to learn from than John Moore who used to work in the marketing team of Starbucks.

He has recently authored a book called Tribal Knowledge about the Starbucks brand – head over to his Tribal Knowledge site and you can even post all the questions you have about Starbucks but didn’t know who to ask.

In the meantime, if you are looking for an expresso shot of his insider secrets, you can access them through the Change This Manifesto that you can access at no costs here.

I suggest downloading a copy then taking 30 minutes out of your day with a coffee (or tea if you are like me), read and digest the manifesto and then decide what you can apply to your business to further strengthen your brand.

And if you need a little extra help, you can always join me for our 6 week programme starting  28 September 2006, where we’ll be building your brand to expand your professional and personal success – Get BrandID – which you can read all about here.