How to irritate radio show hosts and never get asked back again

Posted by: Krishna De | Posted on: July 24th, 2006 | 0 Comments | Posted in: Uncategorized

Being media savvy is one of the key strategies you need to deploy to build your brand and get known as an expert.

Radio is a great way to reach your target audience across the globe – after all you can sit at home to do your interviews.

However there are sure fire ways that will ensure that you don’t get asked back again as a guest.

One of the key ones is making it difficult to do business with you.

I can’t tell you how many times I have made arranged to do an interview with someone only to find they just could not make the time available – and I’m not even asking them to come into the radio station at a specific time as my show is pre-recorded!

So what do I do?  Well I don’t chase them and you can be sure if we do do the interview I will note how difficult a guest they were and they will not be back on my list to interview again in a rush even if they have a great story.

So the next time you are developing your media plan, just reflect how easy you are to do business with and will you be seen as a media magnet?