Moving from strategies into action
Posted by: Krishna De | Posted on: December 14th, 2006 | 0 Comments | Posted in: Business blogging, Employee engagement, Employer Branding
I was just reading a post by Shel Israel, co-author of “Naked Conversations, How Blogs are changing the way we talk with customers”, where he was remarking on a commentary by Hugh McLeod (who was a speaker at the IT@Cork conference) and Robert Scoble about the fact that it’s a time to end blog conferences.
Shel fortunately recognises that that may not be wise.
I won’t repeat my post to Shel’s blog, which you can access here, however in summary, whether it’s blogging, podcasting or frankly any change that is being implemented in a business, because you are a visionary leader and ready to move on to the next exciting change project, don’t forget the majority of your community who are still probably stuggling to get their head around the concepts you shared with them and what it means for them.
With any new programme, project or technology, there is a huge gap in knowledge and expertise between the visionary leader at the bleeding edge, the early adopter at the leading edge and the majority of the community.
A key strategy in building a strong corporate brand and strong employer brand in relation to engaging clients and employees is how you translate your ideas and vision into action.
You’ve heard the term communicate, communicate, communccate. But it’s not just about communication, it’s about making the message relevant and engaging for your audience so that they in turn are equipped to take action.
So if Hugh McLeod and Robert Scoble are ready to retire from their speaking careers on the subject of blogs and move on to new technologies and strategies I am sure they will be missed.
They have now paved the way for the early adopters in business blogging who are able to translate the theory and concept of blogging into how it is relevant for building brands, buzz and boosting reputation and profits so that it is able to be easily understood and implemented by organisations.
And if like me you missed the IT@Cork conference you can access podcasts of the key note speakers at their blog.
