Attracting more clients through blog carnivals

Posted by: Krishna De | Posted on: January 18th, 2007 | 4 Comments | Posted in: Branding, Business blogging, Marketing online, More clients, Networking online, Personal branding, Writing

I’m often asked by leaders of professional service firms when they are considering authoring their own blog, how will blogging attract more clients and how do you encourage people to read your blog?

This year I’m implementing a number of strategies to continue to build my corporate brand and my personal brand online with my blog and here is a new strategy I am trying this week.

It’s participating in a blog carnival.

A blog carnival in a collection of blog posts by different bloggers and is focused on a specific topic and published often weekly or monthly.

Many carnivals are hosted by a series of hosts which means that your blog article appears on different blogs so building awareness and reach of your corporate brand or personal brand.

You might wonder why you would want to participate with others who are offering seemingly similar services and products as yourself, however collaborating with others is a powerful way to build your brand.

I’ve decided to submit a blog post for consideration to the Carnival of the Capitalists which features blog posts on the business related content including marketing, finance and management.

This week it is being hosted by David Maister, a blogger that I follow and probably the most renound expert in the field of managing your professional services firm.

So if you too have a goal of building awareness of your personal brand, your expertise and your business, why not find a blog carnival focused on your area of expertise and submit a blog post that you believe is relevant and content rich that just might attract the reader to mouse over to your site and add you to their RSS feed or blog roll? 

And if you already read or participate in blog carnivals, perhaps you would be happy to post your recommended blog carnivals here along with details of their target audience for each others benefit.