Build Your Employer Brand To Win The War For Talent

Posted by: Krishna De | Posted on: November 3rd, 2007 | 0 Comments | Posted in: Employer Branding, Personal branding, Talent Management

As you will have read about, I have been chairing the organisation of a global telesummit taking place on the 8 November 2007 and will be attended by authors, speakers and leaders in the field of personal branding.

In case you have not had the opportunity to study the programme schedule in detail, I am going to post the details of the seminars I will be specifically taking part in. If the event is not of interest to you, then there is no need to continue to read the remainder of this article.

With the ever increasing challenge to attract and retain the talent you need to deliver the promise of your business strategy, it is critical that we both develop and communicate an engaging employer brand.

Employer branding is not about creating a logo of just about the recruitment adverts you place or only putting in place the state of the art recruitment portal on your website as many people would have you think.

Your employer brand needs to reflect the whole employment life cycle. By adopting and embedding employer branding strategies your company will be in a stronger position to achieve its business goals.

In this panel, which will take place at 2pm ET (7pm Dublin and London) on the 8 November 2007, I will be in conversation as the facilitator of a panel on the subject of employment branding. I will be joined by other human resource leaders and consultants to share their perspectives on how they have developed and embedded employer branding strategies to win the war for talent in the 21st century.

The participants in the panel are:

Leigh Branham, founder and principal of Keeping the People, Inc., who helps organizations analyze root causes of employee disengagement and turnover, then develop and implement strategies to become “employers-of-choice.”

Orla Graham, Head of Resources for Deloitte in Ireland, the fastest growing professional services firm in Ireland and a five times winner of one of the Top 50 companies to work for in Ireland.

Tom Zastudil, Director of Domestic Staffing and International Assignments at Lubrizol, a US-based specialty chemicals manufacturer who has differentiated it’s strategies to attract both recent college graduates and mid-career professionals.

This event is FREE to attend. If you would like to join me to listen to this panel, you can register at the personal branding summit website – and if you can not attend then we will be recording the seminar.

I do hope you will be able to join us.