Business podcasting myths

Posted by: Krishna De | Posted on: February 22nd, 2007 | 4 Comments | Posted in: Branding, Corporate podcasting, Marketing online, Media strategies, Podcasting for profit, Recommended resources

Many people would have you believe that podcasting is a difficult strategy to implement in your business.

So of course it was only a matter of time before we saw the emergence of services aimed at serving and supporting that perception.

In fact just today I saw a new service that is being targeted specifically to coaches where as a coach you have to pay a minimum of US$500 for the priviledge to host an internet radio show with them which you can then podcast.

Now that’s a great money spinner for the company involved when they will be looking for 200 coaches to join them as talk show hosts.

If you are considering podcasting, do consider with whom your align yourself.

Think of it this way – why build the brand of the hosting service when you should be building your own brand?

Your goal is positioning you and your company as the expert in the field and driving traffic back to your website or blog as your listener is interested to know more about the products, services and programmes that you offer.

It is not your objective to drive traffic to someone elses website to hear your expert content.

Podcasting is a very inexpensive medium to put in place and much of the software is available at no cost or low cost. I do however recommend investing in a high quality microphone and recorder podcasting is a key elelment of your marketing strategy.

For a quality podcast I would advise partnering with a company to edit your audio and add music to your business podcast but you can set up your own recording studio in your office. You will be suprised with the results that you can achieve for a reasonable investment.

It can be tempting to want to learn the ins and outs of podcasting technology, but I would encourage you to stick to your core capabilities and outsource the audio production for your business podcast.

If you are a coach and want to work with a podcasting coach to help you get up and running, then I recommend you contact Leesa Barnes who I will have the honour of sharing the platform with at the forthcoming Corporate Podcasting Summit Europe, being held in March in London.

In summary – coaches beware – build your personal brand as a coach not someone elses corporate brand. You want the revenue to be flowing into your business not into someone elses!