Google alerts – probably the best free research tool in the world
Posted by: Krishna De | Posted on: January 8th, 2007 | 26 Comments | Posted in: Business blogging, Business strategy, Free resources, Information products, Market intelligence, Marketing online, Personal branding, Recommended resources, Research, Writing
One of the most effective no-cost research tools I have use and recommend to my clients is Google Alerts.
This is an amazing resource that I use to access information about:
- the industry I work in and trends in the market
- my competition and marketing strategies they are implementng
- research about market trends in my clients industry
- reviewing the strength of my clients brand
- researching my clients competition
- accessing statistics to use in presentations, reports and articles
- identifying potential joint ventures and strategic alliances
- discovering new business tools
- research for my book
- content for my products, programmes and live events.
Google Alerts enables you to set up an email alert on a daily or weekly basis or if you prefer, in real time.
I recommend putting in place a once-a-day Google Alert which you can then review at the start of each day.
Items that feature in the news, in blogs or on the web can be included in the alert.
I highly recommend you setting up your own Google Alerts – and don’t forget to set an alert up for
- your own name
- the names of your key products
- and of course your business.
This will enable you to monitor and track your personal and corporate brand and where people are reporting on you, your products and services and your business.
Google Alerts is how I found out that the Howth Coastguard had blogged about my review of their blog. You are very welcome guys – just make sure that you enter for the Irish Blog Awards won’t you!
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http://www.bsetc.ca Erin Blaskie
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Krishna De
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http://davidmaister.com/blog/312/ David Maister’s Passion, People and Principles
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http://www.cehwiedel.com/blogs/onemanband/?p=56 One Man Band » This Week’s Carnival of the Capitalists is Up!
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http://nitynyahoo.com Nitin
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Jane
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http://www.BryanCFleming.com/2007/01/23/personal-growth-carnival-im-impressed/ Bryan C. Fleming » Personal Growth Carnival – I’m Impressed
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http://startupspark.com/lucky-number-7-the-carnival-of-entrepreneurs/ startupspark.com – Lucky Number 7 – The Carnival of Entrepreneurs
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Krishna De
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http://www.LeadOptimize.com Lead Optimize
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Krishna De
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http://workingathomeinternet.com/WP/2007/01/26/653/ Working at Home on the Internet
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Paul Lamach
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http://www.whoacts.com/work-at-home-entrepreneurs-january-23-2007/ Work at Home Entrepreneurs – January 23, 2007
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http://www.victor-fam.com/2007/02/04/towards-better-life-carnival-edition-5-february-4-2007/ Towards Better Life Carnival Edition #5 (February 4, 2007) « Towards Better Life
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http://www.successjolt.com/2007/01/24/carnival-of-success-14/ SuccessJolt » Blog Archive » Carnival of Success #14
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http://www.betterbusinessblogging.com/blogging-basics/time-managing-your-blogging/ Corporate Blogging | Time Management for your posts @ Better Business Blogging
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http://www.full-time-blogger.com/index.php/20/tools-google-alerts [Tools] Google Alerts
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http://www.videos.bycenay.com/tech-stuff/google-alerts-your-personal-research-assistant/ Cenay Nailor
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Krishna De
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http://www.podcampireland.com/2008/social-media/yahoo-pipes-a-great-research-tool/ Yahoo Pipes – A Great Research Tool : PodCamp Ireland
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http://www.smallbusinessbranding.com/943/yahoo-pipes-a-tool-for-your-marketing-research-kitbag/ Yahoo Pipes – A Tool For Your Marketing Research Kitbag – Small Business Branding
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http://www.vantageclinicalsolutions.com/blog/2008/06/21/google-alerts-what-are-they-and-can-they-help-your-practice/ The Healthcare Entrepreneur » Blog Archive » Google Alerts: What are they and can they help your practice?
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http://dtrent.info/yahoo-pipes-a-tool-for-your-marketing-research-kitbag Yahoo Pipes – A Tool For Your Marketing Research Kitbag | Trent Dalton’s Blog
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http://alertrank.com/mrgooglealerts Adam Green
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http://www.krishnade.com/blog/2010/ivan-misner/ Networking Like A Pro – a podcast with tips from networking expert Dr Ivan Misner of BNI – Krishna De: Social Media Marketing, Online PR, Online Visibility, Digital Marketing, Dublin, Ireland, Europe








