Small actions build your brand

Posted by: Krishna De | Posted on: June 4th, 2007 | 6 Comments | Posted in: Branding, Ireland, Personal branding, Personal Branding Tips

I recently had the opportunity to connect to some leading experts in their field who were visiting Dublin.

What was interesting as an observer and attendee of the event that they were appearing at, it struck home once again that our personal brand is not expressed in just one or two actions. In fact it is the little things that matter.

Very often many business leaders will say that they are ideas people and that their strength is not in the detail or in execution and delivery of projects.

That may be the case but understand that if you do not take care of the small things your personal brand and reputation will become tarnished in a way that you probably will not appreciate.

Take for example, one of the experts who had just authored and published a best selling business book. This person was known to many people at the event that was being held.

The conversation over lunch however was not how wonderful their presentation was or how fantastic the book seemed to be.

In fact the conversation was about:

• the fact that they were always missing meetings and dreadful at returning calls or emails
• that the content of their book was based on the materials they had taken from an organisation they had worked for
• that they had a reputation for always taking from their network contacts and never giving back.

YOUR PERSONAL BRAND ACTION PLAN:

1. Consider the touch points you have with colleagues and customers. Do you know what they really think and say about you? If you are unsure what their feedback will be, consider taking a confidential survey to access feedback.
2. If you find that you are not able to take care of the small things consider what changes you could make to your operating processes or if you need to have a member of your team manage the finer details of transactions with clients.
3. If you want to nurture your personal brand but are looking for expert guidance, make sure that you register today for details of our forthcoming personal branding programme for business leaders which will be starting in June. Just send an email to solutions(at)oneoceangroup.com.