Biz Growth Live Recording: How To Manage Your Reputation In A Digital World

Posted by: Krishna De | Posted on: July 18th, 2008 | 1 Comments | Posted in: Biz Growth Live, Branding, Reputation, Social media

This week on Biz Growth Live, my guest was Rich Klein of Beckerman Public Relations and we talked about managing your reputation in a digital world and how the internet has changed traditional PR.

You can now access the live streaming or download the interview. Be sure to take notes as Rich provided some invaluable advice.

SHOW NOTES

00.00    Introduction to the show
00:02    How the role of PR is changing for businesses given the changing world of social media
00:06    The challenges in terms of managing our reputation online in this world of digital transparency
00:16    Recommendations for tracking your reputation online and offline
00:25    How to respond when you find there is a conversation taking place online about your brand, for example in Facebook
00:35    What and where to respond to comments about your brand if the comments are less than favourable
00:41    How to respond if the comments are about you as a business leader – either positive or negative
00:50    How to respond if you find yourself in a crisis situation
00:57    Guidance on what to look for if you are hiring an external firm to help you track and monitor your reputation online
00:60    Show ends

HOW TO LISTEN TO THE SHOW

• Access the streaming audio of this weeks Biz Growth Live Podcast here
• Subscribe to the show through our Biz Growth Live Podcast feed
• Subscribe to the show on iTunes – see the link on our Biz Growth Live BlogTalk Radio page

If you like the show and appreciate our guests sharing their experiences and guidance, do add us as a favourite on the Biz Growth Live BlogTalk Radio page

We’ll let you know when the show is in the iTunes podcast directory.

HOW TO LEAVE A COMMENT

We really welcome your comments and feedback about the show. What would you like us to cover in future shows? What questions do you have about implementing social media strategies to support your business strategy?

Leave your comments and feedback about the show at our comment line (we have lots of choices so there are no excuses!)

• Contact us by email : commentnow(at)gmail.com
• Calling from Ireland dial 01 443 442
• Calling from the UK dial 0131 208 4423
• Calling from the US dial 818 528 4423
• Calling from elsewhere dial +1 8185284423
• Calling or sending us an IM via Skype then reach us at:’mycommentnow’
• Join the conversation at our Biz Growth FriendFeed.com Room

ADDITIONAL RESOURCES

Article by Rich Klein in the National Law Journal about crisis planning
Article by Rich Klein in the Journal of Legal Marketing about responding to negative blogs
Article in the Wall Street Journal about having your own personal web page
Connect with Rich Klein on Plaxo
Friend Rich Klein on Facebook
Network with Rich Klein on LinkedIn
Online Reputation Management Workshop taking place on 7 August 2008 in North Carolina, USA being run by online reputation expert Andy Beal
Book: Radically Transparent, authored by Andy Beal

NEXT WEEKS SHOW – 6pm Ireland/UK and 1pm ET on Monday 21 July 2008

Remember to join us next week for the live show when we will be joined by Kim Dushinski and we will be talking about Mobile Marketing For Small Businesses. Join us by either listening to the live streaming of the show, or you can dial in to our Biz Growth Live Blog Talk Radio show (it’s a US number).

Call-in Number:  +1 347 633-9467

And if you miss the show, don’t worry, its available as a podcast.