How To Build A Community Around Your Brand
Posted by: Krishna De | Posted on: May 26th, 2008 | 0 Comments | Posted in: Branding, Engagement, Social media, The Podcast Sisters
One of the questions I often get asked is “How do you build a thriving community around your brand?” and “How can social media platforms help you build a community?”
Growing a successful business or professional services practice, there is huge value in developing and nurturing a community of brand ambassadors and brand evangelists.
In two recent Podcast Sisters podcasts, we covered the subjects of building community around your brand:
- In Show 41 we covered the reasons to consider building a community around your brand – access the show here
- In Show 42 we covered actions we can take to create a thriving community of brand ambassadors – access the show here.
RESOURCES
Membergate – membership software
Phpbb.com – open source software to create online communities and forums
Wetpaint – one of my favourite easy to use free hosted wiki platforms
There are many hundreds of resources that are available to suport you building a community around your brand through traditional and social media. What resources do you find the most helpful?
Recommended Training
