Biz Growth Live: How To Master Online Video

Posted by: Krishna De | Posted on: March 23rd, 2008 | 9 Comments | Posted in: Biz Growth Live, Branding, Employer Branding, Events, Free resources, Marketing online, Networking online, Personal branding, Recommended resources, Social media, Teleseminars

This weekend I’ve been having lots of fun researching online video. It’s one of the strategies in social media communications that I have yet to fully embrace and while I use platforms such as Camtasia, Articulate and have tried out Oovoo, I’ve not recorded my own video from situations where I have been “on location”. You can listen to a podcast I recorded recently about getting started with online video.

How to create video that is compelling and engaging and which will support your brand essence be that your corporate brand, employer brand or personal brand is the place many of us start.

But how do you then ensure that your online video is “onbrand”; how do you actually embed your brand identity and call to action into your video; where should you host your video; and how can you achieve this without costing you a small fortune?

Then are a vast array of platforms from hosting your video to live streaming – it’s enough to make your head fuzzy like eating too many chocolate Easter eggs!

We’ve been doing some test runs over the weekend which has been interesting – so get ready for some video’s here in the not too distant future.

This next Monday on Biz Growth Live, my guest was to be Debbie Weil, author of The Corporate Blogging Book, but unfortunately Debbie can not join me as she is just finishing her house move and on Friday we had to postpone the session to a later date. Debbie sends her apologies to everyone.

So I got to thinking, if I am wondering about all these questions about online video, perhaps some of my Biz Growth Community are too. So I contacted my Facebook friend and someone who is an expert in video podcasting, Sherman Hu to see if he would join me as our guest expert this week.

Sherman is in the middle of a huge project so I was thrilled when he said he would join me this week.

If you’d like to join me and find out about online video, where to start and how it can support you in expressing your brand online, then you can register for the free Biz Growth Live call which will be taking place on Monday 24 March 2008 at 6pm in Ireland and the UK (2pm ET).

And if you have questions for Sherman or myself about how to master online video to bring your brand to life you can either post a question in the comments section or on our live questions page.

I also want to share with you a video clip from Stephen Fry a great British actor, comedian and author which I found on the terrific video sharing site VideoJug (their tag line is “life explained on film”). In this clip he covers:

- His defintition of Web 2.0

- His thoughts on the quality of user generated content

- How will Web 2.0 change traditional television

- What excites him about the way technology is evolving.

Stephen has a blog and podcast too if you want to connect with him through social media.


VideoJug: Stephen Fry: Web 2.0