Mobile Marketing Ireland Conference (Dublin), 24 September 2008

Posted by: Krishna De | Posted on: September 22nd, 2008 | 0 Comments | Posted in: Events, Ireland, Marketing offline, Marketing online, More clients

With the continued increase in mobile phones in Ireland and some consumers opting just for mobile communications rather than a land line, mobile marketing in Ireland is going from strength to strength and is a strategy in your marketing communications programme that certainly needs to be considered.

You can find an audio masterclass on an introduction to mobile marketing here which I recorded a couple of months ago with Kim Dushinski.

This week the Mobile Marketing Ireland conference takes place on the 24 September at the Gresham Hotel, 23 Upper O’Connell Street, Dubin.

The agenda is as follows:

9:30         Opening Remarks from Eamon Hession, Chairman of the Mobile Marketing Association of Ireland

09:40       Analysing the Irish Mobile Market & Emerging Trends, Chris Hanley, Director, Vodafone Ireland

10:10       Using the Mobile Medium in Multi-Channel Campaigns,Olive Fogarty, Managing Director, OgilvyOne

10:40       Mobile Marketing in the Mix, Mark Congiusta, Head of Interactive, Irish International BBDO

11:30       Importance of the Right Metrics, Alexandra Rehak, Research Director, Analysys Mason Group (US)

11:50       Identifying your Addressable Mobile Market, Ian Deakin, CEO, Pervenio

12:00       Driving Mobile Advertising through Personalisation, Cathal O’Toole, Product Manager – Mobile Advertising, Jinny Software

12:20       Utilizing Subscriber Intelligence & Behavioural Targeting, David Moran, CEO, ChangingWorlds

12:40       CASE STUDY: Where are the opportunities for advertisers? Karina Carroll, Content Business Development, RTE

14:20       Creating a Mobile Website,  James Pearce, CTO, dotMobi

14:40       Mobile Web Advertising, Gabriella Janni, Marketing Strategist, Google Ireland

15:10       Data Protection & Privacy Laws – Overcoming the legal challenges in a mobile marketing environment, Rob Corbet, Partner, Arthur Cox

15:30       CASE STUDY:  Developing a targeted Advertising Campaign, Donald Douglas, Managing Director, Return2Sender

16:15       Market Leaders: What are their thoughts on Mobile Advertising with Chris Hanley, Director, Vodafone Ireland; Peter McPartlin, Strategic Director, Carat Agency; Leo Moore, Creative Director, McCann Erickson; Donald Douglas, Managing Director, Return2Sender; Eamon Hession, CEO, Púca.

17:00       Closing Remarks

To find out more about the Mobile Marketing Ireland 2008 conference contact the event organisers (021) 4209015 or e-mail us at dmorrissy@i-ep.com or visit the event organisers web page.

It’s a content rich agenda with some great speakers, so if you’re interested in the emerging area of mobile marketing in Ireland, don’t miss this conference.

ADDITIONAL RECOURCES

Mobile marketing for small businesses free audio masterclass