Personal Branding And Employer Branding: In Conversation With Zane Safrit

Posted by: Krishna De | Posted on: August 3rd, 2008 | 4 Comments | Posted in: Employee engagement, Employer Branding, Engagement, Free resources, Marketing online, Networking online, Personal branding, Personal Branding Tips, Social media, Social networking, Teleseminars

It’s always a great honour to be asked to be a guest on a podcast or teleseminar so I was thrilled to be a guest on Zane Safrit’s Blog Talk Radio show where he talks about social media and employee engagement.

I first heard of Zane some years ago when I him online through Debbie Weil’s blog – he was previously CEO of Conference Calls Unlimited, the bridge line sponsors of the 2007 Personal Branding Summit which I chaired last November.

We had the opportunity to talk about social media, personal branding and employer branding and you can listen to the show recording HERE.

Zane was a generous host and allowed me to talk – I hope you will find the podcast of assistance if you are looking to further develop your personal brand for professional success and your employer brand to attract and retain talent.

SHOW NOTES

00:00     Introduction to the show by Zane

06:16     So just what is a personal brand

14:24     What we can do to develop our personal brand and sustain it and how social media can expand our global reach

24:40     What’s the most important lesson I’ve learned on my personal journey

29:00     The importance of mentoring and playing to our strengths

32:40     My biggest learning in personal development and career success

37:40     Action steps you can take do to develop your personal brand

48:10     LinkedIn for developing your business network

51:45     What’s an employer brand vs a personal brand and why’s it important for companies

60:00     Forthcoming projects including PodCamp Ireland and the 2008 Personal Branding Summit

62:00     One thing to remember about personal branding for professional and personal success to thrive not just survive through a recession

73:00     Show close

ADDITONAL RESOURCES

While we talked a little about Linkedin as a business social netowrk we were not able to go into a great depth. If you want to know more about how to use LinkedIn for business, you can join me with my guest an expert in Linkedin for business, Chuck Hester on my ‘Biz Growth Live’ programme.

The show is taking place at 1pm ET/6pm Ireland on monday 4 August 2008 and you can join us FREE HERE.