Book Review: Smart Women Create Membership Based Businesses

Posted by: Krishna De | Posted on: June 25th, 2008 | 3 Comments | Posted in: Book Reviews, Business strategy, Marketing offline, Marketing online, Networking online, Social media, Women in business

Have you wondered how some businesses are able to create membership based programmes that allows them to enjoy recurring revenue from, month after month, year after year?

I’ve noticed an increase in the number of organisations considering this as an option. In fact in the CEO of online retailer Zappos recently posted a question asking for feedback about whether people would be interested in being part of a paid for community where the Zappos management team would share information about their organisation, marketing and people policies – from their innovative ways of engaging their people through to the use of social media as part of their marketing communications strategy.

But how do you get started to build an online membership based business?

I was recently asked to review a book by one of our previous guests of Biz Growth Live, Sheri McConnell, who is the Founder and President herself of two membership based businesses.

Sheri has been teaching clients over a number of years how to create a membership based business, and now she has taken the time out to write her guidance in a new book released today, Smart Women Create Membership-Based Businesses.

The book covers aspects of how to establish the business model for a membership based business, how to attract and connect with relevant business partners, creating and leading a virtual team to support you and the key systems you need to have in place to succeed with a membership based business.

It’s a great primer if you are considering establishing a membership based business.

Having reviewed the book, here is the testimonial I provided Sheri:

“If there is one person I know who understand the value of developing a business model leveraging the creation of a membership programme and building a thriving community then it’s Sheri McConnell. In this book Sheri lays out the foundations and steps to creating a membership based business. If you are looking for ways to build on your reputation, tap into a new profit stream and become a key influencer in your market place, then this book is a must read.”

But don’t take my word for it, find out what other women think about Smart Women Create Membership-Based Businesses.

While you are on that page, and for today only, you will also notice that to celebrate the launch of her new book, Sheri has asked members of her network (me included) to provide some terrific bonuses including audio’s and special reports about marketing and social media which are accessible free of charge if you purchase Smart Women Create Membership-Based Businesses today.

Do let me know what you think of Smart Women Create Membership-Based Businesses if you purchase it. Or you already have a membership based business and would like to share your thoughts and tips for what you have found to work in growing a successful business, why not post your thoughts below or at our FriendFeed room?

ADDITIONAL RESOURCES

Sheri joined me earlier this year and we talked about the million dollar entrepreneur mindet – you can access the recording of that masterclass here.