Will Hancock Lead To An Increase In Interest In Online Reputation Monotoring And Social Media?

Posted by: Krishna De | Posted on: June 21st, 2008 | 1 Comments | Posted in: Ireland, Marketing online, Networking online, Social media, Social Media Ireland

Have you seen the new Hancock film with Will Smith yet?

I’ve just seen the trailer for it on TV so far as it’s not released in Ireland as yet.

The back story is that Hancock is a superhero with a bad reputation – infact he has a really bad reputation in relation to his personal brand online.

In the film, Hancock is an alcoholic who does not care about other people’s opinions – even his wife thinks he is a lost cause.

I’m sure that the drinks industry in Ireland and MEAS in particular will be watching to ensure that the promotions and trailers for the film are socially responsible as Hancock drinks and flies!

In the film, Hancock meets PR executive Ray Embrey who shows Hancock evidence of his anti social behaviour online through video’s that have been posted at YouTube.

With social media being represented in main stream media such as film in this way, it will be interesting to monitor:

- how many business leaders start to ego surf to find out what secrets Google has in store for them when they look for their personal brand online

- how many marketers and business leaders in Ireland start to seriously consider digital and social media marketing

- how many online reputation monitoring services are approached by companies who begin to realise the importance of measuring the social media climate online

- how many PR agencies in Ireland start to introduce online reputation management as part of their services they provide to clients.

If you’re a consultant in social media, I’m guessing you’ll see some increase in interest from potential clients wanting to learn more about social media.

Watch a trailer for Hancock here.

ADDITIONAL RESOURCES

Read an article and watch a video of Will Smith who plays Hancock – about what his view of how to build a strong personal brand