Word of Mouse Marketing: Online Strategies To Build Your Brand and Attracting More Profits To Your Business

Posted by: | Posted on: September 9th, 2008 | 4 Comments | Posted in: Branding, Business blogging, Events, Free resources, Marketing online, Podcasting for profit, Recommended resources, Social media, Social Media Ireland, Social networking

Word of Mouse Marketing: Online Strategies To Build Your Brand and Attracting More Profits To Your Business

I am delighted to be collaborating with Limerick County Enterprise Board to deliver a half day workshop on new media and social media to build your brand, connect to customers and consumers and grow your business through online strategies.

This live ‘in person’ workshop is FREE to attend and the details are as follows:

Date: Tuesday 7th October 2008
Venue: Castletroy Park Hotel, Limerick
Time: 10am-4pm (the social media workshop that I am leading is 10am-1pm)
Investment: Free event but registration is essential to secure your place

PROGRAMME OVERVIEW

Are you ready to be ‘Googled?’

Did you know that the rules of marketing have changed?

While word of mouth marketing is one of the most powerful ways to attract more clients and profits to your business, the Internet has enabled ‘word of mouse marketing’ and has changed the way businesses can communicate and engage with current and potential customers.

Today you don’t have to be a technical whizz or have a huge marketing budget to successfully grow your share of market and recession proof your business by using social media marketing strategies.

Learn about the different social media platforms from blogging to podcasting, viral marketing, video and social networking sites so that you can choose the right strategy for your business.

PROGRAMME OUTLINE

  • Discover what social media marketing is and why it’s a critical element to your marketing plan
  • Learn about the different social media platforms from blogging to podcasting, viral videos and social networks so that you can choose the right strategy for your business
  • Find out how to monitor and manage the reputation of your business online
  • Create your personal social media marketing plan including the 5 actions all businesses must take in today’s digitally connected world.

AFTERNOON SESSION

In the afternoon, the Irish Internet Association is supporting the event with the following speakers:

1.45pm: Drive Customers To Your Site Using Search Engine Marketing – Ed Field, Digino Marketing

2.15pm: Leveraging Email Marketing to Target Your Customers – Chris Byrne, Newsletter.ie

2.45pm: Build a Successful Business Online – Case Study Presentation by Fred Karlsson, DoneDeal.ie

Remember the event is FREE to attend but you must book your place HERE.



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