Burson Marsteller Social Media Use in the Fortune 100

Posted by: | Posted on: October 19th, 2009 | 12 Comments | Posted in: Research, Social media

via slideshare.net
The adoption of social media by the Fortune 100 companies was recently researched by Burson Marsteller.
In summary the research found that:
  • 54% of companies were using Twitter
  • 32% of companies had a blog
  • 29% of companies are using Facebook.
Of the companies only using one social media platform, 76% of them were using Twitter, 14% were using Facebook and 10% had a blog.

Of the companies using two social media platforms, 64% used a blog and Twitter and 36% are using Facebook and Twitter.

The research identified that Twitter is being used primarily:
  • to distribute news and updates abut the company (94%)
  • as part of their customer service programme (67%)
  • to announce marketing promotions (57%)
  • for recruitment of staff (11%).
This research doesn’t cover the use of social media inside the organisation but does provide a helpful overview of the trends of adoption of social media in large organisations. In Ireland I am noticing more organisations set up Twitter accounts and Facebook pages – especially in relation to consumer products. Business blogging on the other-hand is a still is still a platform to be adopted more readily by SME’s than large corporates.

What are your preferred social media platforms for your organisation?

Posted via web from Krishna De: Insights From Ireland On Digital Marketing, Social Media And Entrepreneurship

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  • http://twitter.com/passion_pr/status/5013372067 Karin Schmollgruber

    Wie nutzen Fortune 500 Social Media? Burson Marsteller Studie mit interessanten Zahlen http://bit.ly/3uZCDn

  • http://twitter.com/xavierthiriaux/status/5015222553 xavierthiriaux

    Social media use in the Fortune 100 http://ow.ly/vowF #socialmedia #fortune100

  • http://twitter.com/martijnbeijk/status/5022594277 martijn beijk

    RT @mariasipka: Interesting stats on how Fortune 100 companies use social media http://twurl.nl/wei3v0

  • http://twitter.com/sharonhearty/status/5026807744 Sharon Hearty

    Social media use Fortune 100, still room 4 business/brands 2 incorporate blogging to their comms strategies. http://bit.ly/2BGwZh @krishnade

  • http://twitter.com/jzamoro/status/5029021997 Juan Zamoro

    RT @mariasipka Interesting stats on how Fortune 100 companies use social media http://twurl.nl/wei3v0

  • http://twitter.com/ericavandenberg/status/5052508857 Erica VandenBerg

    What fortune 100 companies are using social media…54% use Twitter. http://bit.ly/4gkSxa

  • http://twitter.com/sazbean/status/5052569537 Sazbean

    RT @ericavandenberg: What fortune 100 companies are using social media…54% use Twitter. http://bit.ly/4gkSxa

  • http://twitter.com/agrobet/status/5064955037 Arnaud Grobet

    RT @LABEL_marketing: adoption of social media by the Fortune 100 companies. pretty big and consequent numbers http://digg.com/u1Eftt

  • http://twitter.com/sharon_zaugh/status/5460189510 Sharon Zaugh

    54% of Fortune 100 companies uses Twitter according to Burson-Marsteller research. 29% have active FB, 32% have corp blog http://ow.ly/zEYE

  • http://twitter.com/smoclassroom/status/5467539807 Cyrus
  • http://twitter.com/efranz13/status/5637752631 ELISE

    Burson Marsteller Social Media Use in the Fortune 100 – http://cli.gs/9X4JH [bizgrowthnews] #sm #biz #news

  • http://twitter.com/sasoe/status/9470092039 Saskia Soeterbroek


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