Online video: review of eCorpTV.com – a site exclusively for business videos

Posted by: Krishna De | Posted on: December 30th, 2009 | 19 Comments | Posted in: Marketing online, online video, Social media, social media marketing

With the ever increasing use of online video as a communication and marketing tool, many people think that YouTube is THE platform that they should consider and use. While YouTube videos are definitely ranking high in search  engine results, it’s not the only channel that I would recommend.

Increasingly there are a number of online video platforms that are relevant for niche communities and interests.

I was delighted to hear about a service I had not come across earlier today from a good friend of mine Winnie Anderson (a great copywriter should you need one). She directed me to a community called eCorpTV.com who focus on the business community. So I decided to test out the service.

Firstly it is free and easy to use – once you have logged into the site then you can upload a video and designate up to three channels relevant to the video to appear in.

I uploaded a video I had recorded almost a year ago about how to get started on Twitter – you can see a screen capture of it below.

As with many free services, you will find that the site hosts Google adverts obviously as a way of it being able to offer the service for free.

A couple of things to watch however:

1.  make sure that you take a note of your log in details – I didn’t receive the customary email with my registration details

2.  check the details of your copy that you se to promote your video – unlike on services like YouTube, I could not find any way of amending the details after the video had uploaded.

You can make the video private or public and if you make it public others can access a direct link or embed code for your video – there are also buttons to enable sharing across other social networks including Twitter and Facebook.

The eCorpTV.com blog comments that companies using the site for a number of different communication goals from sales and marketing, to product promotion and tutorials, customer education, talent recruitment, public relations, and staff training.

The article on the eCorpTV.com blog goes on to comment:

Business focus is maintained through the eCorpTV professional screening process that ensures each video submitted scores highly in one of the following key categories: information, demonstration, education/consulting, innovation, interaction or involvement and tasteful commercialism/ advertising. This screening, by additionally reviewing quality of content and integrity of the community, means that as few as 5% of the videos submitted to the site are actually posted on it. In fact, in November 2009 more than 11,400 submissions were received by eCorpTV.com while only 568 made the cut.

I would recommend your check out the service if you are publishing online videos that meet the above criteria – one of the benefits I think you might get is from the segmentation of videos by geographic location and with the site still being in it’s infancy, it could provide you with a unique leverage and online visibility opportunity.

If you have used eCorpTV.com what has been your experience? And if you are publishing online videos for a business audience which other sites do you recommend?

If you do have questions about creating and distributing online video as part of your marketing and communications programme, remember just post them to our Facebook page or leave a comment and I’ll ensure that they get answered in a future blog post, podcast or online video.