Sharing The Back Story Of Your Brand Through Photo Sharing Sites: Possibly The Easiest Way To Get Started With Social Media

Posted by: Krishna De | Posted on: March 11th, 2009 | 3 Comments | Posted in: Ireland, Marketing online, Networking online, Social Media Ireland, Social networking

When considering social media as a way to enhance your digital marketing and communications programmes, I always to suggest in my workshops and to my clients that they might want to start with sharing assets they already have.

Two guidelines I encourage you to think about for your business are:

1. how can we share the back story of our brand

2. are we prepared to make our ‘story ‘shareable so that customers or clients who are brand ambassadors can access our collateral across the web.

Many people get concerned about sharing information ‘for free’ rather than a ‘fee’, and that was one of the conversations we had on the ‘Biz Growth Live’ show today.

Often assets we have about our business are photographs and we can share our photo’s on social networking sites such as Flickr or the Irish photo sharing site Pix.ie.

I was therefore delighted to see that Puddleducks the waterproof and outdoor clothing store for all the family have started to do this and they recently created a page on Pix.ie to share images of their gift wrapping service. (The generously credit the idea to having heard me speak about this at a workshop they attended last Fall).

What images and visual ‘real estate’ do you have in your business that you could share through photo sharing social networking sites and support your brand in being talked about?

ADDITIONAL RESOURCES

You can listen to an interview I did with Pix.ie to learn more about their service HERE.