Facebook for non profits: Lend a Paw to the American Society for the Prevention of Cruelty to Animals

Posted by: Krishna De | Posted on: May 2nd, 2010 | 11 Comments | Posted in: Facebook, Non profit communications, social media marketing

‘How can I use Facebook to support my non profit’ is a question I often get asked.

Here is a great example of a Facebook Page for the The American Society for the Prevention of Cruelty to Animals (ASPCA) – their ‘Lend a Paw’ Facebook campaign.

Every time a fan clicks the application then 1 US$ is donated to the ASPCA – so far they have had over US$22,000 in donations and have grown their Facebook community by over 10,000 people during April 2010.

The ‘Lend a Paw’ campaign is sponsored by Walmart who has committed to donating up to $100,000 over the length of the promotion.

The application has also integrated the Facebook Comments social plugin so that people can share their comments about the campaign to their Facebook personal profile therefore helping their Facebook friends hear about the fundraising campaign.

There is also the ability for each member of the Facebook ‘Lend a Paw’ to make multiple donations – you can click once per day – that encourages people to return to the Facebook page.

They have also integrated a link that allows people to make additional donations through the ASPCA site so that the Facebook page in integrated into their overall fundraising programme.

So why not become a member of the ASPCA ‘Lend a Paw’ Facebook programme?

What other great examples have you seen of Facebook being used by non profits?

Post your questions about Facebook for business or nonprofit communications at my Biz Growth Media Facebook page – I’m hosting a webinar as part of the IIA Digitise the Nation week about Facebook so would love to cover as many questions as you have.

And if you are interested in Facebook statistics in Ireland you can find the April 2010 statistics over at my Biz Growth Media Facebook Page.