Breaking up is hard to do – 3 tips for managing a smooth transition at the end of your social media campaign

Posted by: | Posted on: August 5th, 2010 | 90 Comments | Posted in: Digital Marketing, Facebook, social media marketing, Twitter

Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s going to be replaced with a lifestyle programme comments The Irish Times).

I was a very infrequent viewer of The Afternoon Show but I do recall when they came back on air after the Summer break in 2009 that they were one of the first shows in Ireland to encourage users to join the on Facebook or Twitter – alongside advising people to text and email the show.

Programmes, be that TV ones or marketing programmes, come to an end – and unfortunately that also is the case with some organisations if they close or merge.

But what does that mean in terms of your footprint on social media?

Ghost Whisperer on Facebook

Ghost Whisperer a US TV on CBS and syndicated across the globe show came to an end in May. The last date of them posting to their Wall was 24 May 2010. However people are still posting content to the page though no moderation or responses are being made by someone managing the Facebook Page.

Turning to The Afternoon Show, their last update on Twitter was 5 May 2010 and their last update on Facebook was on the 21 May 2010 where they said ‘ Thanks to everyone for watching The Afternoon Show. We have now finished for the summer break and hope to be back with you in September. In the meantime, have a wonderful summer, and we’ll see you in September!’.

They have 3500 members of their Facebook community some of whom have posted content up to this week – but it looks as though no moderation or responses have been made since the last update.

I am noticing a number of Facebook Pages for brands, products and services that are left ‘abandoned’, Twitter profiles that become covered in cobwebs or business blogs that have faded out. I know I need to go to back to some of my own digital real estate and do some tidying up or closing down of profiles or accounts as project and programmes come to an end.

So what should you do if your programme or campaign does come to an end or natural close and you have integrated a social media programme? Here are a few thoughts:

1. Plan for the end at the start – if you are developing a social media programme for your product and service consider what will happen at the end of the programme or campaign. Will you delete the account or who will nurture and look after it in the longer term?

2. Manage expectations of your community – whether you be taking a break for the Summer recess as The Afternoon Show did, make sure you communicate what is happening

3. Celebrate the ending – just as you have a leaving party when you move from one job to another to mark a transition consider doing that with your updates on your social media profiles. Perhaps direct people where you want them to go next. And take time to thank people who joined you and your community on the journey.

Investing time in developing a community online takes time, patience and a little whole lot of passion (if not love). ‘Breaking up is hard to do’ as the song says.

How would you recommend managing the end of a programme when using social media? Would you leave the community live or close it down? What great case studies and examples have you noticed?

And in case you can not remember the song (written back in 1962) here is Neil Sedaka singing the classic (check out also THIS LINK to a video for a great old version of the song on YouTube – it’s not permitted to be aired off YouTube).



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  • http://twitter.com/patrickdwalsh/status/20395194047 Patrick Walsh

    Breaking up is hard to do – 3 tips for managing a smooth transition at the end of your social media campaign http://tinyurl.com/2b52cuc

  • http://twitter.com/gretchenglas/status/20395194071 Gretchen Glasscock

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  • http://twitter.com/advancingwomen/status/20395197510 Gretchen Glasscock

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  • http://twitter.com/anniecorriveau/status/20395456145 Annie Corriveau

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  • http://twitter.com/bosca/status/20395570327 Bosca

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  • http://twitter.com/bloggertone2/status/20395775819 bloggertone2

    RT @KrishnaDe Breaking up is hard to do 3 tips for managing a smooth transition at the end of your social media cam… http://ow.ly/18rAl1

  • http://twitter.com/nialldevitt/status/20395776117 Niall Devitt

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  • http://twitter.com/bloggertone2/status/20395775819 bloggertone2

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  • http://twitter.com/nialldevitt/status/20395776117 Niall Devitt

    RT @KrishnaDe Breaking up is hard to do 3 tips for managing a smooth transition at the end of your social media cam… http://ow.ly/18rAkY

  • http://twitter.com/bloggertone/status/20395777297 Bloggertone

    RT @KrishnaDe Breaking up is hard to do 3 tips for managing a smooth transition at the end of your social media cam… http://ow.ly/18rAkZ

  • http://twitter.com/socialmediaire/status/20395777053 Social Media Ireland

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  • http://twitter.com/socialmediaire/status/20395777053 Social Media Ireland

    RT @KrishnaDe Breaking up is hard to do 3 tips for managing a smooth transition at the end of your social media cam… http://ow.ly/18rAl0

  • http://twitter.com/iia/status/20396186268 Irish Internet Assoc

    IIA Member Blogs: Breaking up is hard to do ? 3 tips for managing a smooth transition at the end of your social me… http://bit.ly/atrIFg

  • http://twitter.com/adlandireland/status/20417817347 Nick McGivney

    What about the End? RT @KrishnaDe: 3 tips for managing a smooth transition at the end of your social media http://is.gd/e4k9r

  • http://twitter.com/smediaemarkets/status/20505378717 eMarketing_SMedia

    RT @KrishnaDe: 3 tips for managing a smooth transition at the end of your social media campaign http://bit.ly/aADlZ8

  • http://twitter.com/shirley_barnes/status/22091711179 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/22290485700 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/devseo/status/22444308095 Alex Hall

    Breaking up is hard to do – 3 tips for managing a smooth transition at the end of your social media campaign – http://su.pr/6KYJ2q

  • http://twitter.com/shirley_barnes/status/22598640091 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/22600858617 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/22607820533 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/22690409053 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/22692156681 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/22738878005 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/22862479778 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/22945700844 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/23172618780 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/23926303551 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/devseo/status/23973744015 Alex Hall

    Breaking up is hard to do – 3 tips for managing a smooth transition at the end of your social media campaign – http://su.pr/6KYJ2q

  • http://twitter.com/shirley_barnes/status/23991266374 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/24016950591 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/24020410342 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/24075141134 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/24298371547 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/24412484923 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/24455568065 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/24538851989 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/24598947310 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/24884718564 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/24935533301 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/25010322696 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/25038851827 Frank Adams

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  • http://twitter.com/devseo/status/25139435682 devseo

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  • Alex Hall

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  • http://twitter.com/frank_adams/status/25313271877 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/25351893956 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/25597383180 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvj

  • http://twitter.com/harold_white/status/25645985667 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvj

  • http://twitter.com/shirley_barnes/status/25677537148 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvj

  • http://twitter.com/frank_adams/status/25680349875 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvj

  • http://twitter.com/frank_adams/status/25744882087 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvj

  • http://twitter.com/harold_white/status/25797997593 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvk

  • http://twitter.com/shirley_barnes/status/25818869236 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvk

  • http://twitter.com/shirley_barnes/status/25896937268 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvk

  • http://twitter.com/frank_adams/status/26021839496 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvl

  • http://twitter.com/shirley_barnes/status/26136214789 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/26158912007 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/26250735832 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/26453817627 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/26475354842 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/26543257547 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/26586261433 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/26722885267 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/26783399047 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/27428927070 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/27432198570 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/27584472861 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/27629283499 Harold White

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  • http://twitter.com/btdirectories/status/27906209751 BTCustomerstreet

    Breaking up is hard to do – 3 tips for managing a smooth transition at the end of your social media campaign – http://is.gd/g9ceF

  • http://twitter.com/harold_white/status/28009500397 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/28009500397 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/28018605279 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/28415121009 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvl

  • http://twitter.com/frank_adams/status/28667015033 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/28682976743 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/28882401601 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/28885326709 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/28890274872 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/harold_white/status/28960914861 Harold White

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/29028344488 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/29155331933 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/29343186980 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/29691190074 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/404484400357376 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvl

  • http://twitter.com/frank_adams/status/732985456332800 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/1690447722323968 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/1768464754679809 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/frank_adams/status/1933309907050496 Frank Adams

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/4449887542321152 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi

  • http://twitter.com/shirley_barnes/status/4823701346320384 Shirley Barnes

    Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s g – http://bit.ly/9pZAvi


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