European Marketers are soon to be able to buy and include brand names as keywords in Google Ads

Posted by: Krishna De | Posted on: August 5th, 2010 | 101 Comments | Posted in: Digital Marketing, Marketing online

Are you a business in Europe using Google Ads to build visibility about your products and services or to drive traffic to your website?

Then you are going to find the announcement this week made by Google of interest.

Google have just announced that they are changing their policy to allow European advertisers to buy and include keywords in your Google Ads that have been trademarked by other companies.

This change comes into effect on 14 September 2010 and extends changes that were made in Britain and Ireland in 2008 – though this has been possible in the US since 2004.

Up until now, brand owners have been able to file a trademark complaint with Google to stop third-party ads from being featured alongside the results of a trademarked name.

The New York Times reports that “brand owners, led by the French luxury goods company LVMH Moët Hennessy Louis Vuitton, had argued that only they or authorised sites should be able to buy and use such trademarked terms in searches, so as to protect their brand value.”

It goes on to comment that “Google argues that selling brand names as ad keywords to multiple bidders helps consumers because it allows them to find product reviews, sellers of second-hand goods and other information. It stressed that the new policy would not extend to the actual display text in search findings.”

This is clearly a good move for Google and will boost their revenues for Google AdWords. I am wondering however what the impact of Facebook advertising being highly targeted and the growth of people using Facebook has been to Google. Have you moved some of your online advertising from Google to Facebook in the last year?

Photo credit – The Truth About on Flickr

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http://twitter.com/patrickdwalsh/status/20370080824 Patrick Walsh

European Marketers are soon to be able to buy and include brand names as keywords in Google Ads http://tinyurl.com/26grlhh
http://twitter.com/gretchenglas/status/20370080835 Gretchen Glasscock

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Are you a busine… http://bit.ly/961XiR
http://twitter.com/claireboyles/status/20370280396 Claire Boyles

.@KrishnaDe Good morning Krishna thanks for the heads up on Google adwords change, v interesting! http://bit.ly/9VVoT7
http://twitter.com/schitshchlinger/status/20370360075 Biff Schitschlinger

RT @ClaireBoyles: .@KrishnaDe Good morning Krishna thanks for the heads up on Google adwords change, v interesting! http://bit.ly/9VVoT7
http://twitter.com/dmigroup/status/20370581628 Digital Marketing

RT @KrishnaDe: European Marketers are soon to be able to buy and include brand names as keywords in Google Ads http://bit.ly/9VVoT7
http://twitter.com/omnipromicheal/status/20370869464 Micheal O’Neill

RT @KrishnaDe: European Marketers are soon to be able to buy and include brand names as keywords in Google Ads http://bit.ly/9VVoT7
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RT @KrishnaDe: European Marketers are soon to be able to buy and include brand names as keywords in Google Ads http://bit.ly/9VVoT7
http://twitter.com/sellpast/status/20372278891 Tiger Kim

RT @KrishnaDe European Marketers are soon to be able to buy and include brand names as keywords in Google Ads http://bit.ly/9VVoT7
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RT @KrishnaDe European Marketers are soon to be able to buy and include brand names as keywords in Google Ads http://bit.ly/9VVoT7
http://twitter.com/bloggertone2/status/20372507590 bloggertone2

RT @KrishnaDe European Marketers are soon to be able to buy and include brand names as keywords in Google Ads http://ow.ly/18rhxf
http://twitter.com/nialldevitt/status/20372507671 Niall Devitt

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http://twitter.com/socialmediaire/status/20372507688 Social Media Ireland

RT @KrishnaDe European Marketers are soon to be able to buy and include brand names as keywords in Google Ads http://ow.ly/18rhxe
http://twitter.com/growsalesonline/status/20372610527 Nichola Bates

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http://twitter.com/hauke_borow/status/20373326829 Hauke Borow

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http://twitter.com/poet1968/status/20373952749 Author Sonia P Myers

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http://twitter.com/devseo/status/20815965128 Alex Hall

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http://twitter.com/shirley_barnes/status/22054190672 Shirley Barnes

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http://twitter.com/frank_adams/status/22125954265 Frank Adams

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http://twitter.com/shirley_barnes/status/22727934133 Shirley Barnes

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http://twitter.com/frank_adams/status/22958877993 Frank Adams

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http://twitter.com/shirley_barnes/status/22962520866 Shirley Barnes

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http://twitter.com/harold_white/status/23004773439 Harold White

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http://twitter.com/frank_adams/status/23035758027 Frank Adams

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http://twitter.com/shirley_barnes/status/23242550622 Shirley Barnes

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http://twitter.com/frank_adams/status/23270267306 Frank Adams

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http://twitter.com/frank_adams/status/23912022484 Frank Adams

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http://twitter.com/shirley_barnes/status/24142401630 Shirley Barnes

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http://twitter.com/shirley_barnes/status/24294552201 Shirley Barnes

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http://twitter.com/harold_white/status/24309788868 Harold White

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Alex Hall

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http://twitter.com/shirley_barnes/status/26874406321 Shirley Barnes

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http://twitter.com/frank_adams/status/26914956727 Frank Adams

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http://twitter.com/harold_white/status/27120384458 Harold White

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http://twitter.com/shirley_barnes/status/27202355903 Shirley Barnes

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http://twitter.com/shirley_barnes/status/27389749300 Shirley Barnes

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http://twitter.com/shirley_barnes/status/27923032768 Shirley Barnes

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http://twitter.com/harold_white/status/28377792326 Harold White

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http://twitter.com/frank_adams/status/28642298410 Frank Adams

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http://twitter.com/shirley_barnes/status/28668308663 Shirley Barnes

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http://twitter.com/frank_adams/status/28693883975 Frank Adams

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http://twitter.com/harold_white/status/28917945810 Harold White

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http://twitter.com/shirley_barnes/status/28968503447 Shirley Barnes

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http://twitter.com/harold_white/status/29011834708 Harold White

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http://twitter.com/frank_adams/status/29075167265 Frank Adams

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http://twitter.com/frank_adams/status/29124998539 Frank Adams

Are you a business in Europe using Google Ads to build visibility about your products and services or to drive traffi – http://bit.ly/dnDDbx
http://twitter.com/harold_white/status/29220736079 Harold White

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http://twitter.com/harold_white/status/29430454867 Harold White

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http://twitter.com/harold_white/status/29450576887 Harold White

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http://twitter.com/frank_adams/status/29467153662 Frank Adams

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http://twitter.com/frank_adams/status/29506734824 Frank Adams

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http://twitter.com/frank_adams/status/29506734824 Frank Adams

Are you a business in Europe using Google Ads to build visibility about your products and services or to drive traffi – http://bit.ly/dnDDbw
http://twitter.com/shirley_barnes/status/29599519246 Shirley Barnes

Are you a business in Europe using Google Ads to build visibility about your products and services or to drive traffi – http://bit.ly/dnDDbw
http://twitter.com/frank_adams/status/29605860774 Frank Adams

Are you a business in Europe using Google Ads to build visibility about your products and services or to drive traffi – http://bit.ly/dnDDbw
http://twitter.com/harold_white/status/29609291595 Harold White

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http://twitter.com/harold_white/status/29631352326 Harold White

Are you a business in Europe using Google Ads to build visibility about your products and services or to drive traffi – http://bit.ly/dnDDbw
http://twitter.com/harold_white/status/29647256595 Harold White

Are you a business in Europe using Google Ads to build visibility about your products and services or to drive traffi – http://bit.ly/dnDDbw
http://twitter.com/harold_white/status/412024228020224 Harold White

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http://twitter.com/shirley_barnes/status/595771397242881 Shirley Barnes

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http://twitter.com/shirley_barnes/status/1399794887032832 Shirley Barnes

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http://twitter.com/shirley_barnes/status/1521832171667456 Shirley Barnes

Are you a business in Europe using Google Ads to build visibility about your products and services or to drive traffi – http://bit.ly/dnDDbx
http://twitter.com/harold_white/status/1547000336089088 Harold White

Are you a business in Europe using Google Ads to build visibility about your products and services or to drive traffi – http://bit.ly/dnDDbx

European Marketers are soon to be able to buy and include brand names as keywords in Google Ads

Photo credit – The Truth About on Flickr

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