Google Instant and impact to your online marketing

Posted by: | Posted on: September 12th, 2010 | 129 Comments | Posted in: Digital Marketing, Marketing online, Recommended resources

You might have come across the recent launch of Google Instant last week – where the search results will come up as you type and which is being rolled out across the globe. Google Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions – you can read more about it on the Google blog.

But just what does it mean for us as business owners? That’s the question that I put to 6 SEO experts in a brief webinar last week – if you don’t follow me on Twitter you might have missed the opportunity to join me for the webinar (I did not have the time to promote the webinar across my newsletter or blog as we organised the event in very little time). However you can watch the recording below.

WEBINAR SHOW NOTES

00:00   Introduction – Google Instant – What It Means For Your Business?
04:09   What is Google Instant and why does it matter?
09:28    What are the conversations and reactions from those in the current roll out areas?
11:32     How will users be affected by the experience and the revised default Google Search settings?
13:21     What are the implications for people using Google Adwords – will Google Instant be good for the user or good for the advertiser?
19:30     SEO perspectives – ranking keywords and long tail/short tail searches
22:12     Q+A: (Panel) What is the one thing we should do in the next 90 days as a result of Google Instant rollout?
26:19     Q+A: Will liewed words be pushed by Google as part of a query?
28:11      Q+A: When will Google Instant be rolled out in Ireland?
29:11     Q+A: Are the key terms suggested by Goole Instant to become more popular because they show up infront of a user?
33:05     Q+A: Availability of Google Instant and Personalised Search when logged in/not logged in
34:30     Q+A: Google Instant on different browser versions other than Chrome
35:32     Conclusion, contact details and resources

Many thanks to the guest experts including Ann Donnelly who helped organise the webinar, Joost de Valk, David Quaid, John Ring, Jill Whalen and Jessica Bowman. (Jessica was not able to join us live but provided input to the webinar.)

Here is a fun video from Google demonstrating it to a Bob Dylan classic:

ADDITIONAL RESOURCES

If you found this video helpful remember to subscribe to Biz Growth Express, my free ezine for details of future webinars to help you achieve your online visibility and digital marketing goals.

An introductory video from Google about Google Instant.

A video from Google about how users experienced Google Instant.

A video from Google about the ABC’s of Google Instant.

A video from Google of the Launch event for Google Instant.

Change your Google preferences online here if you want to turn of the default preference for Google Instant which is set as ‘on’.



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    Google Instant takes what you have typed already, predicts the most likely completion and streams results in real-tim – http://bit.ly/ccmmRu

  • http://twitter.com/shirley_barnes/status/11303798320402432 Shirley Barnes

    Google Instant takes what you have typed already, predicts the most likely completion and streams results in real-tim – http://bit.ly/ccmmRu

  • http://twitter.com/frank_adams/status/11374430714335232 Frank Adams

    Google Instant takes what you have typed already, predicts the most likely completion and streams results in real-tim – http://bit.ly/ccmmRu

  • http://twitter.com/frank_adams/status/11755700560596992 Frank Adams

    You might have come across the recent launch of Google Instant last week – where the search results will come u – http://bit.ly/ccmmRu


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