BGP #001: Behind the scenes of Kildare Village and their integrated marketing plan

Posted by: Krishna De | Posted on: June 29th, 2010 | 18 Comments | Posted in: Facebook, Ireland, Marketing offline, Marketing online, Podcasts, Social media, Social Media Ireland, social media marketing, Social networking, Twitter

I recently had the opportunity to talk with Brian Kitson the Marketing Manager of Kildare Village about their integrated marketing plan.

Kildare Village (opened in 2006) is home to over 55 designer outlet boutiques (Bally, Anya Hindmarch, Polo, Karen Millen, Reiss, Coast, Molton Brown, Clarks, All Saints, Designers Guild, Cath Kidson, Le Creuset, Kenneth Turner, Starbucks, L’Officina by Dunne & Crescenzi) offering previous seasons collections at prices reduced by up to 60% all year round.

You can listen to the podcast here – it’s the first of a new podcast series I am producing bringing you conversations about inbound marketing and social media communications.

00:00:00.0     An introduction to Kildare Village
00:04:03.8     The types of customers that come to Kildare Village
00:06:23.7     What is the shopping experience like?
00:09:01.5     Trends in retail in the current economy
00:10:34.1     The Kildare Village marketing programme
00:16:39.1     How Kildare Village is using social media
00:19:07.9     Tips for building a community on Facebook
00:22:15.1     Benefiting from customer feedback
00:24:34.2     Integrating marketing online and offline
00:30:29.0     Tracking and measuring the effectiveness of your marketing
00:35:07.2     Recent and current promotions
00:47:50.6     Key learnings and insights from the first four years
00:53:36.5     Show ends

Find Kildare Village on Twitter

Find Kildare Village on Facebook