Have you embraced social media marketing in your small business yet?
Recent research conducted on behalf of O2 in Ireland identified that 23% of SME executives are now members of a business or professional social media site.
- 18% had a profile on LinkedIn
- 15% have registered with Facebook
- 10% have a twitter account.
- 9% have a blog (up from 5% in 2009) and 13% os SME senior executives respond to blogs.
The study surveyed over 300 owners or director level executives in organisations employing between 1-250 people nationwide.
But are you confident that you profile and what you post on social media sites reflects what you want to be known for?
Recent research by Eurocom Worldwide and managed by Simpson FTPR has found that 37% of technology companies check out potential employees’ profiles on social media sites such Facebook or LinkedIn.
I was interviewed today by Al Dunne on 4FM about how to manage your connections for career success on social networks as a result of hearing about the Eurocom Worldwide survey– you can hear the interview here (note a correction in his statement – I am a contributor to the book mentioned not the overall author). Thanks to Simpson FT PR for suggesting my name to the show researcher for the interview.
The Eurocom Worldwide survey was conducted during January and February 2010 and surveyed 286 senior level executives in technology companies mostly across the European region (13% of respondents were from Irish technology firms).
The companies themselves also participated in social media and social networking sites:
- 72.9% are using LinkedIn
- 34.7% are using Facebook
- 23.3% are using YouTube
- 19.2% are using Plaxo
- 4% are using MySpace.
The Eurocom Worldwide survey also identified that just over a third (37%) of technology companies surveyed have a corporate blog, (33% had blogs in 2009)
The key reasons that the respondents gave for blogging were:
- 56% to improve interaction with customers
- 34% blog to raise their profile and thought leadership
- 5.7% to boost search engine optimisation
- 4.3% to participates in industry debates and issues.
The key reasons given by those technology companies surveyed who did not have a blog were:
- 38.9% – it is too time consuming
- 31.5% – do not see the value in it
- 15.7% – had never thought about it
- 13.9% – fear of a negative reaction or response.
Almost half (45%) of those surveyed expect to increase their budget on social media over the next 12 months and the means of increasing their social media spend was be:
- 27.7% – reallocation of part of the advertising budget
- 25.3% – reallocation of part of an existing PR budget
- 25.3% – unsure
- 21.7% – allocating an additional budget.
(Source for research: Simpson FT PR).
What actions are you planning in the year ahead in relation to implementing social media as part of your marketing and communications programme?