Social media traffic: do you know where your website traffic coming from?
Posted by: Krishna De | Posted on: May 1st, 2010 | 49 Comments | Posted in: Marketing online, Research, Social media, social media marketing, Twitter
So just what is the point of Twitter? In my seminars, consulting and mentoring I often find many business leaders still wondering if Twitter is of value to their online marketing.
One metric I came across recently was research by Irish web analytics company Stat Counter who reported that Twitter generated almost one in ten Social Media global hits to websites in March 2010.
They went on to comment that Facebook is the primary source of traffic to global websites with almost half (48%) of Social Media traffic to the sites they took account of in the research followed by:
- StumbleUpon (25%)
- YouTube (6%)
- reddit (4%)
- Digg (2%)
- and MySpace (2%).
LinkedIn ranked at number 12 of the social media referral sites accounting for 0.34% of traffic.
The research date was based on 13 billion page views across the global StatCounter network of member sites.
It’s a good reminder to ensure that you provide tools on your website to encourage sharing of your content such as ShareThis.com and determine your own social media marketing content plan.
Of course the other challenge we need to explore is what happens when that traffic does come back to your site and do we convert that social media traffic to opting in to our ezines or purchasing our products and services.
Have you checked the source of your web traffic from social media sites recently? Is this influencing the direction of your online marketing?
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