Spots V Stripes – which do you support asks Cadbury as the official treat provider for London 2012 Olympic Games

Posted by: | Posted on: August 6th, 2010 | 96 Comments | Posted in: Facebook, Marketing offline, Marketing online, Social media, social media marketing, Twitter, YouTube

With 721 days to go to the 2012 Olympics, did you know that Cadbury is the “official treat” of the 2012 London Olympics and Paralympics through it’s sponsorship?

Cadbury Spots v Stripes

Well they have just launched a two-year campaign, Spots v. Stripes – it’s an integrated campaign across TV, print, digital and social media encouraging the UK population to side with the Spots or the Stripe team. You can then take part in silly games – both in the virtual and in the real world – then logon to the site and claim your points.

You can find the campaign on Twitter, YouTube and Facebook where there are two Facebook Pages – one for the Stripes supporters and one for the Spots supporters (who currently have more fans!).

Spots v Stripes will be on tour to take games to everyone and help bring them together in the spirit of play. the website comments:

Our games crew of 2000 Spots and Stripes will be out playing games for free, here, there and everywhere. They’ll be getting people to play together in universities and colleges, at summer f?tes, festivals, community centres and with disadvantaged and harder to reach groups of people.

But that’s not all. In August and September we’re making whole cities stop to play with big game events in Glasgow, Leeds, London, Birmingham and Dublin. They’re free too and give everyone a chance to play some crazy games, like custard cricket, and have some good old-fashioned fun!

The dates for the live events for all but Dublin are listed on their Facebook Pages.

Interesting that Cadbury have invested in a 2 year campaign – they were previously a sponsor of the 2000 Sydney Olympic Games – and good to know that chocolate and sports go well together!

Who would you support? Go on pick your team!

And marketing managers take note of Cadbury’s YouTube channel where they have made their video’s available to embed so that people can use them on their websites and blogs – I still see lots of brands reluctant to make available digital assets. Remember that if you make your content available more people will help spread your message through word of mouse!



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  • http://twitter.com/bosca/status/20452710431 Bosca

    Spots V Stripes – which do you support asks Cadbury as the official treat provider for London 2012 Olympic Games… http://short.ie/b5vuew

  • http://twitter.com/hauke_borow/status/20454724519 Hauke Borow

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  • http://twitter.com/shirley_barnes/status/28469959025 Shirley Barnes

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    Stripes – it’s an integrated campaign across TV, print, digital and social media encouraging the UK population to – http://bit.ly/dhPJYo

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    Stripes – it’s an integrated campaign across TV, print, digital and social media encouraging the UK population to – http://bit.ly/dhPJYo

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    Stripes – it’s an integrated campaign across TV, print, digital and social media encouraging the UK population to – http://bit.ly/dhPJYo

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  • http://twitter.com/frank_adams/status/7619669368250368 Frank Adams

    Stripes – it’s an integrated campaign across TV, print, digital and social media encouraging the UK population to – http://bit.ly/dhPJYo

  • http://twitter.com/shirley_barnes/status/8457535916871680 Shirley Barnes

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  • http://twitter.com/shirley_barnes/status/8689061912911874 Shirley Barnes

    Stripes – it’s an integrated campaign across TV, print, digital and social media encouraging the UK population to – http://bit.ly/dhPJYo


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