Toyota Swagger Wagon – making the family people carrier cool?

Posted by: | Posted on: May 13th, 2010 | 194 Comments | Posted in: Digital Marketing, online video, social media marketing

Did you lose your ‘street cred’ when your family expanded and you had to get rid of your soft top cool car? I certainly know that feeling when I had three little ones under 15 months and we had to move to a ‘people carrier’ – or ‘bus’ as my colleagues at work called it. Well it’s actually a great car and I love the electric doors and it serves us well as a family.

But this video made me smile – it’s of the ‘Sienna’ family and their ‘Swagger Wagon‘. You can see the video here for the Toyota Sienna featuring the ‘Sienna family’.

You can even download the MP3 if you ‘dig’ the tune – and there are also a series of other videos on the Toyota Sienna video channel on YouTube.

The Swagger Wagon already has over 1.335 million views since it was uploaded at the beginning of May.

The Toyota video was created by Saatchi & Saatchi and directed by Eastbound and Down producer Jody Hill.

I wonder if this will breath life into the challenged brand? It will be interesting to see if this translates into increased brand awareness and sales. I can not wait to see the ‘remakes’ of the ad which I am sure will follow soon!

Oh and if you are parent make sure you check out 1.35 minutes into the video – I am sure you can recognise that scene!



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  • http://blog.myprojecttracker.com Barney Austen

    Hi Krishna.

    That’s very clever – makes me totally rethink my “Bus” image – maybe I’ll take off my dark glasses now in the Spacewagon :)

    It certainly should increase brand awareness and has also served up a lighter side!. Will be interesting to see the results.

    Now, where are those keys…

    Best regards
    Barney

  • http://twitter.com/krishnade/status/14121965647 Krishna De

    Online video marketing – the Toyota Swagger Wagon – breathing fun into the family people carrier http://om.ly/jihq

  • http://twitter.com/toyotaireland/status/14220894136 Toyota Ireland

    @KrishnaDe glad you liked the Swagger Wagon Video http://om.ly/jihq Proving very popular.

  • http://twitter.com/lorirtaylor/status/14357949794 Lori Taylor

    Toyota Swagger Wagon – making the family people carrier cool? – http://ht.ly/1NcKV

  • http://twitter.com/marketmotivated/status/14358480864 Darrin Johnson

    RT @lorirtaylor: Toyota Swagger Wagon – making the family people carrier cool? – http://ht.ly/1NcKV – Cashing in on plunge of SUVs.

  • http://twitter.com/stacynelson/status/14358735332 Stacy Nelson

    That is so funny! Thank you for sharing :) @lorirtaylor Toyota Swagger Wagon – making the family people carrier cool? – http://ht.ly/1NcKV

  • http://twitter.com/devseo/status/14676553405 Alex Hall

    http://bit.ly/9EtsuH – Toyota Swagger Wagon – making the family people carrier cool?

  • http://twitter.com/leejohnsonseo/status/14740297462 Lee Johnson ???

    This is good: Toyota Swagger Wagon – making the family people carrier cool? – http://bit.ly/9EtsuH

  • http://twitter.com/btdirectories/status/15685542280 BTCustomerstreet

    #my This is good: Toyota Swagger Wagon – making the family people carrier cool? – http://is.gd/cGNla #BTCustomerstreet

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    Thanks for posting that video – it’s absolutely hilarious. I really dig when humor makes its way into the auto industry…don’t see enough of it.

  • Josh

    Thanks for posting that video – it’s absolutely hilarious. I really dig when humor makes its way into the auto industry…don’t see enough of it.

  • Josh

    Thanks for posting that video – it’s absolutely hilarious. I really dig when humor makes its way into the auto industry…don’t see enough of it.

  • Josh

    Thanks for posting that video – it's absolutely hilarious. I really dig when humor makes its way into the auto industry…don't see enough of it.

  • http://twitter.com/joyce_brooks/status/18639702660 Joyce Brooks

    nice writeup – Toyota Swagger Wagon – making the family people carrier cool? – http://bit.ly/b6t4u6

  • http://twitter.com/joyce_brooks/status/18653112023 Joyce Brooks

    worth reading… Toyota Swagger Wagon – making the family people carrier cool? – http://bit.ly/b6t4u6

  • http://twitter.com/linda_king/status/18656410842 Linda King

    worth reading… Toyota Swagger Wagon – making the family people carrier cool? – http://bit.ly/b6t4u6

  • http://twitter.com/barbara_clark/status/18722470628 Barbara Clark

    check this out – Toyota Swagger Wagon – making the family people carrier cool? – http://bit.ly/b6t4u6

  • http://twitter.com/shirley_rogers/status/18724747330 Shirley Rogers

    nice writeup – Toyota Swagger Wagon – making the family people carrier cool? – http://bit.ly/b6t4u6

  • http://twitter.com/joyce_brooks/status/19045647250 Joyce Brooks

    Toyota Swagger Wagon – making the family people carrier cool? – http://bit.ly/b6t4u6


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