5 keys to better online copy – webinar replay and audio download
Posted by: Krishna De | Posted on: June 6th, 2011 | 0 Comments | Posted in: Digital Marketing, social media marketing
Are you looking for ways to enhance the effectiveness of your online copy? If you missed the webinar that Ann Donnelly and I hosted in early May you can now listen to the recording.
Your online copy is critical in your blog posts, sales pages and social media sites to help you attract more leads and customers.
In this webinar we covered best practice tips for entrepreneurs and business leaders. The event was recorded as part of the Irish Internet Association’s (IIA) Digitise The Nation Week, 9-13 May 2011.
Shownotes For 5 Keys To Better Online Copy
00:00 Introduction
03:40 Webinar agenda
07:46 Why copywriting matters for online marketing
14:53 The importance of keywords
31:27 Psychology of online marketing copy
36:32 Writing in the third person
38:37 5 Tips to develop a call to action
49:00 Testing effectiveness of your online copy
56:45 Website reviews
74:40 Golden Rules
77:07 Questions and answers
83:38 End of the webinar
Access The Recording For 5 Keys To Better Online Copy
Download the MP3 recording here – right click to save the audio file to your hard drive.
Listen to the streaming audio here:
Access the slides that accompany the event here (you can also play the audio track to accompany the slides):
