Irish Tatler Article – 7 Tips For Leveraging Your Professional Profile On LinkedIn

Posted by: Krishna De | Posted on: January 10th, 2011 | 30 Comments | Posted in: Uncategorized

Do you subscribe to Irish Tatler? If you do then you will note that they have a business special in association with All About Business. I was delighted to be asked to write an article in which I cover tips for social media success in business.

As part of the article I provided these 7 tips for leveraging your professional success using LinkedIn:

1.    Set your objectives – be clear on your goals for being a member of LinkedIn; what success will look like and who you are going to accept as a connection in your network?
2.    Update your profile – ensure your details are up-to-date and include the key words that people will search for you by
3.    Use a professional photograph – don’t use a company logo which is against LinkedIn terms of business. Use a photograph that shows you at your best
4.    Build your network strategically – send personalised introductions to the business contacts you would like to connect to
5.    Use status updates for online visibility – share useful resources and information in your news feed representing your expertise
6.    Expand your network joining relevant Groups -  participate in Groups including your university alumni or previous employer and join Groups in your business sector
7.    Nurture your network – add value to your network of contacts and keep in touch with them. Success with LinkedIn is not about amassing a huge number of connections, but developing a network of trusted contacts who mutually support each others professional goals.

You can read (and print) the full article below or on SlideShare and connect to Irish Tatler on Facebook.