Using YourBuzz.com to manage your online reputation – a free monitoring dashboard for your local business
Posted by: Krishna De | Posted on: July 13th, 2011 | 0 Comments | Posted in: online pr, Social media, social media marketing
Are you monitoring social media channels for mention of your brand, products and services? I still find in my digital marketing training that few organisations have established a process for listening for feedback about their online reputation despite there being many free tools available.
One of the problems is that using free tools it means you often have to log into many services to create your daily monitoring programme. An alternative solution is the new social media monitoring and publishing platform from American Express OPEN called YourBuzz.com.
YourBuzz.com is a free platform which will help small businesses manage their online presence, learn what is being said about them and their competitors, and connect with customers in the places where they are vocal on social media and ratings and review sites.
YourBuzz.com is especially relevant for US based local businesses as it aggregates conversations across highly influential review sites such as Yelp and CitySearch, and social networks such as Facebook, Foursquare and Twitter, to ensure listings are accurate and engage with customers.
Some of the functionality includes:
Managing Your Online Presence
- View existing business listings
- Claim and edit business listings
- Create new business listings
Learn What Customers Saying About Your Business, Products And Services
- See how you stack up against your competition
- View an aggregation of customer reviews and online mentions
- Respond, re-tweet, take actions or create a new conversation on major social sites
- Get recommendations on different actions to take
Manage Online Connections
- Import customer profiles and contact information to segment direct marketing efforts
- Highlight influencers in your Social Customer Relationship Management (CRM)
- Market to these contacts directly based on available public information.
You can watch my video review of YourBuzz.com below or access the video direct here:
What social media monitoring tools do you like to use and how you do create your online dashboard?
