SUMMARY BIOGRAPHY

Krishna De is an award winning digital marketing, brand engagement and social media speaker, commentator and mentor. Her online education programmes covering personal branding and online networking for career success, digital marketing and social media marketing are widely acclaimed.

Krishna consults and guides business leaders of FTSE 100 companies, professional services firms and the media on how to integrate and leverage social media marketing into their marketing, communications and PR plans.

Listen to Krishna sharing tips for social media marketing for small businesses at a recent conference hosted by the Bank of Ireland.

EXTENDED BIOGRAPHY

Krishna’s digital marketing and social media agency works with some of Ireland’s and Europe’s leading companies both in educating their executives, marketing leaders and PR, HR, and communications professionals in how to include social media into their marketing and communications programmes and in creating digital and social media programmes.

She has a unique mix of knowledge, capability and experience having immersed herself for more than 5 years in learning, applying and developing a high impact and proven 8 step model for integrating digital marketing and social media into the business strategy from business blogging to corporate podcasting, from social networking to online video.

At the forefront of new media, Krishna translates that knowledge to guide organisations and assist executives in how to navigate these challenging times, made possible having operated on the board of some the worlds most famous companies in over 30 countries across the globe.

With an extensive international career living in 3 continents she guides organisations in how to build visibility and reputation both in their home market and across the globe through high impact, cost effective online and offline branding, marketing and communications programmes.

She actively influences and contributes to the capability, growth and development of Irish businesses through e-branding and online marketing through her writing, speaking, workshops and mentoring, and is a member of the Social Media Working Group of the Irish Internet Association and is the lead Social Media expert on the faculty of the Irish Digital Marketing Institute.

Krishna was also the instigator and Co-Founder of Ireland’s first conference dedicated to social media, PodCamp Ireland, bringing together experts and those new to social media; is the founder and former Chair of The Association for Coaching in Ireland and is an Ambassador of Female Entrepreneurship, Ireland at Enterprise Europe Network.

Over the last 6 years she has taught thousands of business leaders how to build their corporate brand, employer brand and personal leadership brand both online and offline and was the Chair and a host of the globally acclaimed ‘A Brand You World Global Telesummit’, the largest global event on the subject of personal branding for career and professional success.

A sought after spokesperson on the subjects of social media, branding, career success and how to create inspiring and high performing workplaces, Krishna’s expertise has been featured in the media and in leading publications including the Wall Street Journal, The Guardian, The Irish Times, The Independent, The Sunday Business Post, The Sunday Times, Computers in Business, Smart Company, Marketing Age, Irish Tatler and the Labour Mobility book about living and working in Ireland.

She has also been a featured expert at BizStartUp.ie, Brand Republic, Small Business Branding, Business Blog Consulting, Raintoday and WebProNews.

Krishna is passionate about the opportunity social media marketing and communications strategies can bring to businesses, creating conversations, engagement, community and profits. She shares her experience and expertise in these subjects through speaking, consulting, mentoring and through her award winning podcasts, online videos and blogs.  She is currently researching the B2B market for a forthcoming publication, “Content Matters – 7 keys to becoming a client magnet building your visibility, reputation and profits integrating digital marketing and social media into your marketing communications”.

Industry Awards

Krishna was recognised as one of the leaders in social media communications in Ireland having been shortlisted for the Irish internet Association Enterprise Ireland Net Visionary Awards 2009, winning the award for Best Business Podcaster and being in the final shortlist for Best Use of Social Media in business.

Krishna was recently recognised as one of the top 50 business women in Ireland in Image Business as a result of her work encouraging business leaders to embrace the world of web 2.0 and social media for example through her vision to inspire and then organise Ireland’s first social media conference, PodCamp Ireland.

Krishna has also been formally recognised in the Irish Entrepreneur Yearbook 2007 as one of the top 100 most proactive business women in Ireland for her contribution not only in adding value to business but also to society. Her work in social media communications has been recognised by The Irish Internet Association, The Digital Media Awards and the Irish Blog Awards.

Krishna is recognised as a global expert and ambassador for the coaching profession and received the 2008/09 Honorary Award for Influencing Service to the Profession of Coaching, awarded by the Association for Coaching. The award recognises Krishna’s influence on the global development of coaching and its impact within business and in the wider community.

Bringing Your Brand To Life!

Krishna guides and mentors executives in how to create high performing businesses with a focus on building compelling and engaging corporate brands, employer brands, internal brands and the personal brand of leaders using traditional and new social media platforms including business blogging, corporate podcasting, online video and social networking.

As a result, her clients position themselves as thought leaders in their field and discover how to create a team of brand ambassadors amongst their clients, employees and business partners and unlock new streams of revenue for their business.

A sought after spokesperson on the subjects of online branding, online reputation, social media, branding, career success and how to create inspiring and high performing workplaces, Krishna’s expertise has been featured in the media. Krishna regularly appears as a guest expert on Ireland’s popular national radio station Newstalk, and in leading publications including the Wall Street Journal, The Guardian, The Irish Times, The Independent, The Sunday Business Post, The Sunday Times, Computers in Business, Smart Company, The Digital Times and as the resident expert in Employer Branding and Personal Branding at Ireland’s leading careers and recruitment website Irish Jobs.

Social Media For A Connected World

Krishna is considered a leading authority in digital influence and social media and consults with businesses on how to integrate digital communication platforms to build your corporate brand, your employer brand and personal brand online. She currently authors several award winning business blogs and corporate podcasts.

She actively influences and contributes to the capability, growth and development of Irish businesses through e-branding and online marketing through her writing, speaking, workshops and mentoring, and is a member of the Social Media Working Group of the Irish Internet Association and is the Social Media expert on the faculty of the Irish Digital Marketing Institute. She also leads an extensive four day social media communications programme for the PR Institute of Ireland.

Krishna shares her knowledge generously with the community and was the instigator and Co-founder of Ireland’s first dedicated conference about social media ‘PodCamp Ireland’, bringing together experts and those new to social media.

Since 2005, Krishna has also trained thousands of entrepreneurs in the area of information product development so they can create new streams of revenue from their business making products available on-line through a leading edge programme which included web traffic generation and conversion strategies.

Krishna is featured as one of the top 150 marketing blogs in the world the Adage Power 150 and in the top 100 career blogs in the world in the Risesmart Career 100, is listed as one of the worlds top content marketing blogs by Junta 42 and her blog is cited with the worlds leading blogs on Guy Kawasaki’s Alltop.com.

Global Expertise

Krishna has worked in over 30 countries and lived in 3 continents and is now based in Dublin, Ireland with her family and continues to work internationally.

Since the mid 1990′s, she has held board positions in leading consumer goods organisations with accountabilities for business strategy, change management, organisational development and communications and engagement. Krishna was the youngest person and first ever female to be appointed to the board of Guinness Ireland in the 250 year heritage of the company.

Krishna subsequently led merger and integration of Guinness Ireland with Gilbey’s of Ireland, creating Diageo Ireland, the leading premium alcoholic beverage company in Europe with a turnover on the order of €1 billion (US$ 1.28 billion).

An expert in business development, branding, marketing, networking and traditional and new media strategies, she has been responsible for guiding the performance and growth of major global and national premium consumer brands within the FTSE 20.

Krishna has also led a number of organisations to become winners of the prestigious ‘Best Company to Work For’ awards, a testament them having strong employer brands.

Excellence In Coaching And Mentoring

In addition to her consulting practice, Krishna is a qualified and experienced mentor, coach, coach supervisor and facilitator and is actively involved in developing and implementing industry standards and accreditation of business and executive coaches.

She has been engaged in the field of coaching and mentoring since 1990 and has extensive experience of embedding coaching as a capability within organisations.

She supports the continued professional development of leaders and professional coaches through both her coaching supervision practice, her research into coaching best practice, her Talking Coaching podcast series and as Founder and former Chair of the Association for Coaching in Ireland.

Inspiring Your Audience

Krishna is one of Europe’s leading authorities in making use of new media and leading edge technologies including webinars, podcasts, on-line video or teleconferences for rapid e-learning which means that you can expand your global reach and deliver your live event or programme to your community no matter where they live.

She is sought after professional speaker on the subjects of business development, business blogging, corporate podcasting, social media, employer branding, personal branding, online PR and online reputation management.

Some of her most recent engagements include speaking at conferences and events for The Irish Internet Association, The Irish Computer Society, The Bank of Ireland, GE Real Estate, aerlingus, The European Podcasting Summit, The International Podcasting Expo, The Irish Times Talent Management Conference, The European Online Recruitment Conference, The European Executive Recruitment Conference, The BT Small Business Show, the BNI Dublin Networking Conference, The PR Institute of Ireland, The HR Ireland conference series, The Marketing Institute of Ireland, The Sales Institute of Ireland, Women in Technology and Science, The Chartered Institute of Personnel and Development, The Dublin Web Summit, WeddingsOnline.ie, Smurfit Business School, Dublin City University Business School, Trinity College Dublin, The National University of Ireland, The Ireland Funds, Microsoft, HostelWorld.com, Enterprise Ireland, The Atlantic Philanthropies, safefood, Engineers Ireland, Enterprise Ireland and the Irish Exporters Association.

A Sought After Contributing Author

Krishna has authored over 1000 articles and created over 400 audio programmes in the fields of brand engagement, social media and leadership development, is a contributing author to several books and her expertise is featured in several highly acclaimed books including ‘World Wide Rave’, “Social Media Marketing”, ‘The Career Doctor: How To Get And Keep The Job You Want’ and ‘Enterprise 2.0: How Social Computing will Change the Future of Work’.

Krishna has been a contributing author at Business Blog Consulting, Small Business Branding, The Huffington Post and Irish Jobs and as an analyst and on the expert employer branding panel for the global employer branding organisation Universum.

For an insight on how building her own personal brand, you can access an interview that Krishna did here with William Arruda, colleague and fellow personal branding expert.

You will find Krishna building her own personal brand on-line at her highly acclaimed “Biz Growth News” blog.

Leadership In The Community

Krishna has an active leadership role in the following organisations:

Professional bodies: Board Member of the Independent Consultants and Advisors in Ireland; the Founder and former Chair of the Association for Coaching, Ireland; Member of the Irish Internet Association Social Media Working Group; Ambassador of Female Entrepreneurship, Ireland at Enterprise Europe Network

Leadership organisations: Board Member of the Irish Cervical Screening Research Consortium

Industry bodies: Ambassador of Female Entrepreneurship Ireland with the Enterprise Europe Network.

Contact Krishna

For further information regarding Krishna’s solutions, products or programmes please contact her:

Telephone: +353 1 443 4995 (5 hours ahead of ET, 8 hours ahead of PT)

Mobile: +353 86 812 7838

Email: connect@bizgrowthnews.com

Skype: kdeoneocean

You will also find Krishna on Facebook, Flickr, Friend Feed, Google Plus, LinkedIn, Twitter and YouTube

You will find more of her tips and research resources on her Biz Growth Media Facebook Page and her personal blog.