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Employer Branding And New Media
If you are interested in the field of employer branding to enhance the reputation of your company and attract and retain the people you need to deliver your business strategy, you will find this audio masterclass of benefit.
Krishna De interviews Alex Manchester of Melcrum about Melcrum’s research study into the adoption and use of social media tools by organisations and the integration of social media into employee engagement and communication strategies. this masterclass was recorded in Spring 2007.
NOTE: Since recording this, Alex is no longer at Melcrum – you can find his personal blog HERE.
HOW TO LISTEN TO THE RECORDING
You can access this masterclass by either clicking on the play button – the audio will stream direct – or you can right click on the MP3 link and save it to your hard drive to listen to at your convenience or transfer it to your portable player.
SHOW NOTES
00:00 Preface: How New Media Can Bring Your Employer Brand to Life
01:57 The research study
06:05 Preparing for new media in employer branding and employee communications
08:08 Embracing social media platforms and the concerns that limit adoption
12:32 Technology requirements that need to be in place and how these impact on social media adoption to support the development of the employer brand and enhancing employee engagement
16:46 Learning’s about the requirements for implementing social media to express your employer brand
19:59 The capabilities required to adopt and deploy social media in the enterprise
24:29 Examples of best practice for internal and external blogs
29:15 The roles of blogging, podcasting, Wiki’s and ‘Second Life’ in new social media as communication platforms
38:23 On-line networking tools inside organisations and how they can be integrated into your communications programme
42:24 The benefits to organisations and measuring the return on investment
49:47 The costs of deploying social media platforms
52:01 Resources and advice on business blogging and corporate podcasting
52:20 The value of networking online
54:37 Tips for those starting integration of social media tools into employee communications and engagement strategies
57:13 Predictions for employee engagement and employee branding and the adoption of social media platforms
Contact Krishna is you want to know more about how your company can adopt social media platforms to enhance employee communications, engagement with clients and prospects and support your business strategy at connect(at)bizgrowthnews.com
