IIA Social Media Working Group: Business Blogging
In the Autumn of 2008, the Irish Internet Association established a working group whose goal it is to create support for businesses who want to explore the adoption of social media.
This series of audio’s were recorded after the initial draft of the white paper on business blogging was developed and shared with entrepreneurs, business leaders, web developers and PR professionals who came together to share their input and feedback on the draft white paper.
As a member of the working group I was invited to facilitate the workshop on the 5 December 2008. You can provide your feedback to members@iia.ie or via Twitter @iia.
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00:00 Part 1 of 3 IIA Business Blogging Workshop 01:20 Workshop introduction 01:58 Objective of session: Input of thoughts and ideas 06:50 Introduction to blogging – What is a blog? 17:08 Concerns: Loosing control, etiquette 30:51 End Part 1 |
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00:00 Part 2 of 3 – IIA Business Blogging Workshop 00:11 Relevance and involvement 09:40 Listening 17:36 Responding and picking up on comments 28:11 Responding to positive comments 31:29 Comment Policy 36:51 End |
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00:00 Part 3 of 3 – IIA Business Blogging Workshop 00:11 Earnings 09:44 Irish case studies 12:59 Business blog examples 21:39 Repeat questions – detailing solutions in your blog – a time saving 41:59 End |
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