Powerful marketing messages

Whether you are writing a press release, developing marketing materials or writing a sales letter, do you know the most powerful words to include?

A study from Yale identified the 12 most powerful words in English-language as follows:

Including these words into your copy will enhance your marketing message.

Writing engaging, compelling and effective copy is a fundamental skill that you need to ensure that you have in your team.  It is a skill that can be learned – in fact I recommend all my clients learn how to write their marketing messages – it’s a different style of writing than technical writing which many of us develop through our training.

I recommend the following resources:

Words_that_sell.jpgWords that sell by Richard Bayan

More_words_that_sell.jpgMore words that sell by Richard Bayan