Social Media for HR, Communications and PR Professionals
As Krishna was previously the Chair of the Association for Coaching and a Senior Vice President and HR Director for Diageo in Asia, North America and Europe, she has extensive expertise in communications, coaching and HR and understand how social media communications can support internal communications, employee engagement, external relations and organisational performance.
She also knows how independent professionals be they HR consultants or professional coaches need assistance in marketing their business to attract sufficient leads and you can see her programmes for small businesses here.
If you are a larger training, HR consultancy or coaching provider then you can explore her programmes for professional services firms.
Krishna has developed a programme specifically for PR and communications professionals – this is the most substantive programme covering social media in Ireland at this time.
The programme is certified by the PRII and can also be held in-house for external communication professionals, your HR and talent management team and your external communications team – contact Krishna for further details.
Certificate In Social Media Communications
In a digitally connected world, it is becoming increasingly important that we integrate social media and social networking skills into our PR and communication programmes.
Whether you are a fully fledged convert or remain sceptical of their long-term influence, the evidence and experience of countless organisations, large and small, across the globe suggests that social media will undoubtedly take their rightful place in the communications arsenal.
To prepare PR professionals to adequately and competently exploit these new media, the Public Relations Institute of Ireland is introducing an Institute-accredited certification programme that will equip you with the practical knowledge you need to fully develop social media tools.
Do I really need to do this course?
You undoubtedly know all the buzzwords, have read widely on the subject, and may even be networking, blogging or micro-blogging but this qualification is uniquely designed to formalise your body of knowledge and bring it to the next level. On the programme, you will learn how to critically evaluate which social media engines offer your communication efforts most potential and why; will overcome any technology weaknesses that may be holding you back; and will be equipped to write a social media strategy for your own or a client organisation with confidence and ease.
What exactly will I learn?
The Certificate in Social Media will provide delegates with a solid grounding in all the key concepts, techniques, theories and skills needed to develop effectively as a social media specialist. On completion of this course you will:
* Understand why social media allow communicators to practice what is arguably their most important skill -listening
* Be able to demonstrate comprehensively how social media can have an impact not only on company and brand awareness but on the bottom line too
* Know how to properly strategise before you begin implementing
* Be capable of disseminating news and information on a number of platforms that builds a conversation, promotes trust and creates advocates for your business
* Have learned to avoid what others are doing wrong and capitalise on what is being done right
* Have the know-how to jump in and handle a crisis in real-time
* Recognise the importance of evaluation and develop appropriate research tools.
Course format
The course is a combination of classroom time (9.30am – 4.30pm over four full days), home study and examination by written assessment. Classroom sessions are intensive and participative and will include a variety of approaches including lectures, group discussions and practical exercices. A number of guest lecturers will also make presentations, aiding the overall learning experience.
Sample Course Syllabus – this is amended each programme to reflect trends and changes in social media communications
Module 1
Overview of social media:
* What is social media and the impact for PR and communications professionals
* An overview of the different platforms from wikis to blogs, from online video to social networks
* The five keys elements of your social media communications plan (listen, content, conversation, community, measurement)
* Establishing the goals and KPI’s for your social media communications programme
Listening to the Conversation and monitoring your online reputation:
* Really Simple Syndication – what it is, how it applies in communications
* Determining what and who to listen to
* Tools for listening to conversations about your brand or business
* What this means for your business
Writing for the social web:
* The culture of sharing and copyright of your content
* Copy writing for social web – key words , headlines and copy
Photosharing:
* Photosharing – sharing your brand story through photos
Module 2
Twitter for business
* What is Twitter and the anatomy of a Twitter profile
* How and what to post to Twitter
* Twitter terminology, tools and tips
* Best practice case studies of Twitter use in business
* Integrating Twitter into your communications plan
* Nurturing and building your Twitter community
Facebook for business
* What is Facebook and how it can be used for business
* Creating your Facebook page
* Best practice case studies of Facebook pages
* Engaging fans and building your Facebook community
* Integrating Facebook into your communications plan
Module 3
LinkedIn for leads and profits
* What is LinkedIn and the anatomy of a professional profile
* Tools, tips and applications to use to enhance your visibility and profile
* Nurturing your network, researching and connecting to new business opportunities
* Promoting your business through LinkedIn Company Pages
* Integrating LinkedIn into your communications plan
Business blogging
* Why business blogging is effective for business
* The anatomy of a business blog
* Developing your blog – the platforms to consider, what to blog about, the editorial calendar, your blog comment policy
* Building a community through your blog and growing your blog traffic
* Engaging with bloggers and your blogger outreach policy
* Integrating your blog into your communications plan
Module 4
Online audio and video
* Business podcasting – what to create, producing your podcast, live streaming, building your audience, podcasting for profit
* Online video – best practice tips for content creation, where to syndicate your content, YouTube strategies, live streaming
* Using online audio and online video to promote, fill and profit from events
Risk management and cisis communications
* Case studies of companies impacted by social media
* Integrating social media into your risk management and crisis communications
Your online media room
* Core elements of your online media room
* Creating and distributing online press releases
* The social media press release
Summary
* Integrating social media into your communications plan
